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Tumblr loses 84 million hits after banning porn | Social networks

Tumblr lost 84 million page views following the ban on pornography and adult content on the platform in December 2018. Figures from SimilarWeb, an internet traffic analysis service, show that Tumblr pages were accessed 437 million times on the January, compared to 521 million views in December. Considering the month of February that however has fewer days the result even lower: were 369.5 million hits.

Tumblr for iPhone back App Store after porn ban

First month of porn ban shows significant drop in Tumblr visits Photo: Filipe Garrett / TechTudoFirst month of porn ban shows significant drop in Tumblr visits Photo: Filipe Garrett / TechTudo

First month of porn ban shows significant drop in Tumblr visits Photo: Filipe Garrett / TechTudo

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Although the drop is significant, the numbers from previous months banning pornography on Tumblr already showed a downward trend. In September 2018, Tumblr pages totaled 568 million views, which would fall to 558 and 538 million in October and November, respectively.

The page views metric is just one of a site's health settings in front of the public. It measures the number of times Tumblr blogs have been viewed which includes each page update and multiple visits from each user. Data that would offer a more critical view of site performance is not available at the moment as estimates of average blog time and unique visitor averages.

Although loss from December to January is big, Tumblr was already on a downward trend. Photo: Reproduction / StatistaAlthough loss from December to January is big, Tumblr was already on a downward trend. Photo: Reproduction / Statista

Although loss from December to January is big, Tumblr was already on a downward trend. Photo: Reproduction / Statista

The blogging platform's decision to veto adult content came after the temporary ban of the official Tumblr app on the App Store, Apple's iPhone app store. The app had been removed from the store on November 16, 2018 due to alleged violations of the terms of use, mainly associated with the disclosure of child pornographic content on blogs hosted on Tumblr.

The ban, which was received with criticism by the user community, does not completely veto adult content. Erotic texts are still allowed, as well as images and GIFs that, even with nudity, represent political, artistic or educational manifestations.

Via Statista, The Next Web

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