Netflix announced on Thursday (14), a new price adjustment for service plans in Brazil. The price has risen from 10% to over 20%, depending on the package chosen, ranging from $ 21.90 to $ 45.90 in the most expensive subscription. New prices are immediately valid for new subscribers.
Sought by TechTudo, the streaming company explained that users who already have an active subscription will have the price of the monthly adjusted according to the payment cycle. Exact change dates will be informed via email communication and in-app notification later this month.
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Netflix's most basic subscription went from R $ 19.90 to R $ 21.90, while the intermediate subscription, which allows two simultaneous accesses, went from R $ 27.90 to R $ 32.90. The most advanced option, which releases streaming on up to four screens at once and 4K content, was from $ 37.90 to $ 45.90.
New Netflix Prices
|signature||Old price||New price|
|One screen and HD content||R $ 19.90||R $ 21.90|
|Two screens and Full HD content||R $ 27.90||R $ 32,90|
|Four screens and Ultra HD (4K) content||R $ 37,90||R $ 45,90|
In a statement, the streaming service explains the increased consequence of the high investment in technology and production of films and series. We change our prices from time to time to continue investing in the best of entertainment, as well as improving Netflix's experience for our members in Brazil, the company justifies.
Netflix has been operating in Brazil since 2011. At the time, the service offered only one subscription, which cost $ 15 per month.
In July 2018, the company began testing a fourth subscription modality, called Ultra, with HDR content option for $ 53.90. The experimental plan worked only in the US and has not been made available to Brazilian users so far.