History confirms us: With the exception of a few point models (like the SE), Apple renews its line of iPhones only once a year, almost always in September. And, if the current rumors are correct, the next update will not change the current line structure, with a cheaper device and two more advanced ones, in different sizes.
However, according to the analyst Samik Chatterjee, from JPMorgan Chase, the two paradigms described above may change.
According to Chatterjee, Apple present in the three, but four new iPhones in 2020 one with screen 5.4 inchestwo with screen 6.1 inches and one with screen 6.7 inches. They will all have displays OLED and connectivity 5G, and will continue to be divided into two "lines" one more affordable and one more advanced with higher prices.
It seems that, in this prediction, the cheapest line will consist of a 5.4 ? and a 6.1 ? handset, while the most expensive one will have a 6.1 ? and a 6.7 ? device. . According to the analyst, the most expensive devices will have a technology of 3D capture extremely advanced, placing them as great representatives of Ma's augmented reality ambitions. Chatterjee also corroborates rumors that only the most expensive 2020 iPhones will support the 5G bands. mmWave, capable of transmitting even higher speeds.
New release cycle?
The rumor is intriguing in itself, but Chatterjee goes beyond. According to him, these four iPhones will be released at once (probably in September 2020), but Apple now adopts a different release strategy the following year with that, we will see new iPhones featured semiannually, and no more annually.
In other words, in a hypothetical scenario, the cheapest line would be renewed earlier in the year (between March and June), while the more expensive iPhones would continue to update in the current window in September-October. If that sounds familiar, why does Samsung adopt exactly this strategy, launching flagships twice a year: the S line in the first half and the Note line in the second half.
Such a cycle has some benefits for Apple: in addition to buzzing and keeping iPhones in people's mouths longer, the strategy allows the company to introduce new things faster, no longer having to wait a full year to put in. new technologies in their devices. On the other hand, change would dilute the boom the company's sales at the end of the year which can even be a good deal from a financial point of view.
Obviously, forecasts must still be viewed with a degree of skepticism, since we are talking about just one analyst. Still, the whole thing makes sense and we'll have to wait to see if he's right.