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Facebook announces function that explains feed organization algorithm | Social networks

Facebook has decided to be clearer about how it organizes the users news feed. The app received a new feature called "Why am I seeing this post?" Which explains how the algorithm ranks friend, page, and group posts. The company has also refined the "Why am I seeing this ad?" Section, which now gives more information about the ads in the app.

The goal is to give the user more control, who can customize their experience based on hard data. The news was presented this Sunday (31) by Ramya Sethuraman, product manager of Facebook, in a post on the official blog of the social network.

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Facebook's new function explains algorithm that organizes the feed Foto: Luciana Maline / TechTudoFacebook's new function explains algorithm that organizes the feed Foto: Luciana Maline / TechTudo

Facebook's new function explains algorithm that organizes the feed Foto: Luciana Maline / TechTudo

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Like "Why am I seeing this ad?", The "Why am I seeing this post?" It is located in the drop-down menu of three dots, available throughout the publication. In the example image posted by Facebook, you can see that the reasons for a post to be displayed in the feed are listed, such as: you friend of the person; is part of a certain group; like this person more posts than other contacts, etc.

The platform also spells out how its history affects the order in which content will appear in the news feed. This includes how often you interact with posts from people, pages, or groups; if you interact more with videos, photos or links; how popular are the posts shared by the people, pages and groups you follow.

New Facebook Feature "Why am I seeing this post?" Photo: Divulgao / FacebookNew Facebook Feature "Why am I seeing this post?" Photo: Divulgao / Facebook

New Facebook Feature "Why am I seeing this post?" Photo: Divulgao / Facebook

The tool even includes shortcuts to manage the posting of posts. So you can decide to unfollow, skip a page or leave a group in the menu itself. In the test of TechTudo, made with version 215.0.0.44.98 for Android and on the web page, the tool was not yet available for use.

Launched in 2014, "Why am I seeing this ad?" provided only basic information about the campaigns advertisers served. So far, it was possible to verify only elementary demographic data (if the user lives in a particular country or city), interests shown on Facebook itself, and visits to external websites.

From now on, however, the network will show additional details when the requirements listed by an ad match your Facebook profile. Another very relevant piece of information is that the user will now be able to know if the advertising company has his or her personal data, such as e-mail and telephone, or if he worked with a marketing partner who had this information.

"Why am I seeing this ad?" gain more information for users Photo: Divulgao / Facebook"Why am I seeing this ad?" gain more information for users Photo: Divulgao / Facebook

"Why am I seeing this ad?" gain more information for users Photo: Divulgao / Facebook

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