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With popularity of Apple Watch and AirPods, Apple triples wearables [atualizado]

Even though the peak of the US crisis iPhones It has already been reversed, not new to anyone that Apple is trying hard to diversify its business and not only have to rely on its smartphone to deliver good numbers to shareholders. The category Services It's the most talked about as Ma's new ?growth engine,? but do you know who's doing great? The wearable.

This, of course, was nothing new we had talked about a few months ago about how such wearables should pass iPad and Mac as Apple's third largest category by the end of 2020. But just take a look at the numbers recently released by IDC to get an idea of ??how fast the segment is growing.

According to the survey, which takes into account global data for the third quarter of 2019, Apple tripled the sale of wearable devices ie Apple watches, Airpods and headphones Beats compared to the same period last year: 29.5 million products shipped in the last quarter, against 10 million sold in the third quarter of 2018.

This has made Ma significantly increase its market share: from 23% last year, the company jumped to 35% in the last quarter. And, you see, we're talking about a segment that, in itself, doubled Year-on-Year: Considering all manufacturers combined, the number of wearable devices shipped in the quarter jumped from 43.4 million (2018) to 84.5 million (2019).

Wearables IDC, Third Quarter 2019

According to IDC, Apple has kept the lead because of the growing popularity of Apple Watch, AirPods and Beats products; Ma, according to the firm, is in a position to maintain its position in the near future, especially considering the price reduction of the Apple Watch Series 3 and the release of AirPods Pro.

Coming behind the giant of Cupertino, the Xiaomi captured 14.6% of the market (slightly down on the previous year), with 12.4 million devices sold; Samsung, Huawei (the only one that grew bigger than Apple) and Fitbit completed the Top 5respectively.

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Official Image:

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Apple Watch Series 5

in Apple

Price: Starting at R $ 3,599.10Installment Price: in at 12x of R $ 333,25Sizes: 40mm or 44mmMaterials: aluminum, stainless steel, titanium or ceramicFeatures: GPS or GPS + CellularColors: miscellaneousRelease: September 2019

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Official image:

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Boto - Buy Now


in Apple

Price: Starting at R $ 1,214.10Installment Price: at up to 12x from $ 112.42Feature: wireless headphonesRelease: March 2019

via MacRumors | image: Masarik / Shutterstock

Update 12/18/2019 18:15

This time it was the Canalys who arrived with their numbers on the wearable device market and with an analysis focused on another aspect. As we can see from the firm's numbers, in fact the Xiaomi (especially in Asian markets) who are playing the role of growth driver of the segment.

Wearable Canalys (Q3 2019)

Markets on the American continent (where Apple dominates) accounted for a 43% growth in apparel sales, while the Asia-Pacific region (excluding China) saw a 130% jump in that same metric, all considering the comparison. between the third quarter of 2019 and that of the previous year.

According to Canalys, cheaper devices (such as fitness bands) are responsible for much of this interest. Apple therefore needs to move if it wants to continue leading the segment.

via TechCrunch