As always, after Apple’s financial results are released, Tim Cook (CEO) and Luca Maestri (CFO) participated in a conference to talk a little about the fiscal quarter itself. In this event there are repeated data and some irrelevant to the general public, but there is also a lot of interesting information about the company's business and, sometimes, clues for future releases.
We took a transcript of everything that was said at the 2015 fiscal third quarter event and pinned the relevant information for you, check out:
- This was a record third fiscal quarter for the company.
- According to Apple, the target for sales of iPhones, iPads, Macs and Apple Watches has been reached.
- Apple now has $ 202.8 billion in cash, 89% of which is outside the United States.
- The company would have an even greater gross margin if it were not for the dollar's appreciation. With the exception of China, practically all countries had their currencies devalued against the dollar and, although Apple did not like to change prices, it had to do so. In the long run, the strong dollar is thus not a positive factor for international business, but still Apple has grown in all geographic regions.
- The iPhone, again, was the star of the period with 35% growth (3x the market growth); with this, Apple was able to increase its participation in all geographic segments.
- In China, the iPhone grew 87%; in Europe, 4x more than the local market; in Japan, 5x; in Korea, where the smartphone market has shrunk, Apple has doubled in size; and finally, in India the iPhone shot 93%!
- This was the quarter with the largest migration of users coming from Android.
- The iPhone today has the highest level of satisfaction in the smartphone market; 86% iPhones users plan to buy a new Apple smartphone, 50% more than the second device / brand in the survey.
- Despite the drop in sales of iPads, the satisfaction of owners of iPad Air 2 is 97% and half of people who want to buy a new tablet will buy an iPad.
- The iPad dominates 76% of the tablet market over $ 200 (in which Apple really competes).
- In comparison, iPad usage statistics are 6x higher than those of the competition.
- While the PC market shrank 12%, sales of Macs rose 9%, largely driven by notebooks with a highlight on the good reception of the new MacBook.
- The “Services” division generated $ 5 billion in revenue; the App Store, which is in this division, grew 24% in China the growth was an incredible 112%!
- Millions of people are testing Apple Music and the number is growing at a fast pace every day; 15,000 artists are already on Connect, the music service's social network; and millions are enjoying Beats 1 radio.
- 700 universities will make their campuses compatible with Apple Pay payments.
- The Apple Watch took a long time to be released in Apple stores because, as we know, demand was much higher than supply; it is currently being marketed in 19 countries and 3 more will receive it by the end of the month.
- The watch has a 97% satisfaction level and is used daily by 94% of the people who bought it. The feedback that Apple is receiving has been very positive, regardless of the main reason for use (health control, to create a routine, to communicate, etc.).
- The possibilities for Watch are enormous; there are, for example, American and European doctors / researchers who are using the watch to improve the lives of patients.
- It is difficult to look at this category (“Other products”) and try to conclude how many watches have been sold. Although revenues here have grown (total $ 2.6 billion, $ 952 million increase), they have been impacted by increasingly smaller sales of iPods and other accessories that are part of it.
- Watch sales exceeded Apple's expectations, with initial sales higher than the first iPhone and iPad.
- Unlike several surveys that are putting Apple Watch sales down (with the exception of the release month), Tim Cook said that June was when Apple sold more watches.
- Apple has learned a lot from the watch buying experience and, based on that, is planning to expand the distribution channel before the end of the year as it believes the Apple Watch will be the ideal Christmas gift.
- Retail and online stores had a last quarter, with physical visits increasing 49% (largely due to the Apple Watch); mobile traffic to online stores matched the desktop for the first time.
- Apple now has 456 physical stores, 190 of which are outside the US; in China there will be 40 stores by the middle of next year.
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Not bad, huh!