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Samsung TVs will receive iTunes content and AirPlay 2 support

Do you know that "hell froze" news? Well, this is one of them.

THE Samsung announced today, in the middle of Sunday obviously already in the mood of the Consumer Electronics Show (CES) 2019, that from the spring of the northern hemisphere (our fall) this year's models of their smart TVs will have access to iTunes content and gain support for AirPlay 2.

That's right: If you have a Samsung Smart TV of the latest generation, you no longer need an Apple TV to buy / rent movies or TV shows distributed through the iTunes Store, but you can also send content / mirror the screen of iPhones and iPads directly to your desktop. big screen with AirPlay.

iTunes and AirPlay on Samsung TVs

?We're happy to bring iTunes and AirPlay 2 experiences to even more consumers around the world through Samsung Smart TVs, so users of iPhones, iPads and Macs now have one more way to enjoy their favorite content on the big screen at home.? declared Eddy cue, senior vice president of internet software and services at Apple.

The news is incredible for a number of aspects. First, we are talking about a partnership between Apple and Samsung, which only shows that the legal disputes between them and the competition they face for example in the smartphone segment can be separated from the rest of their business interests which was already clear considering that the Apple invests millions and millions of dollars in screens made by Samsung, for example.

Second, as we recently saw with the announcement of Apple Music on Amazon Echo devices, this clearly shows Apple's transformation into a new company that is really investing heavily and very focused on diversifying its service industry. She finally saw that in order to become a giant in this area, she could no longer concentrate everything on her own ecosystem.

Finally, it is clear that this is all a great preparation for the imminent release of the Apple Video, which is what Ma calls its service as streaming Video It would make no sense at all for her to be investing billions of dollars in something that Apple TV owners could consume.

The new feature will be included natively on Samsung TV models 2019 and will also be made available as a firmware update for 2018 models for consumers in over 100 different countries.

Obviously, Samsung is just the first to enter this new roster of Apple partnerships. Which one do you bet will be next? I would say that LG, which by the way has been close to Apple since the release of its 4K and 5K monitors for Macs. We'll see.

via The Verge