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First commercial for new BlackBerry Z10 airs on Super Bowl

The new Black Berry invests heavily in marketing

Displaying new product in prime time

Super Bowl XLVII, the largest television event in the United States, has one of the most expensive commercial breaks in the world. Top brands pay millions of dollars to broadcast their commercials in the disputed final of the football championship.

BlackBerry (formerly RIM) took the opportunity to broadcast the first commercial video of its new smartphone, Z10, announced days ago. In it, the company chose to focus on the features that the gadget does not have, instead of what it has, in a fun and relaxed approach.

While the newest member of the BB family doesn't come to Brazil, check out the prices of current handsets at leading online stores through Dsconto, a cool site where you can find several deals on the best stores in one place. Check it out

The question is whether the Canadian company will be able to conquer its space in a sea of

iPhones and Androids.

This is an advertising article, you are being informed of this by the consideration we have with our readers. The content was not produced by the blog writers but we think it might be interesting to you.

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