Facebook will ban new quiz apps from accessing social networking tools and data as of next Tuesday (30). In practice, the network wants to prevent tests from using Facebook login and thus storing improper user data. In a note published on Friday (26), Mark Zuckerberg's company said the action was taken for privacy and security measures.
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Personality test developers had access to large amounts of personal Facebook account information through APIs, which triggered the Cambridge Analytica scandal and data theft of about 87 million people last year. Existing quizzes will have access to the APIs until July 30, when the permissions will be revoked by the social network. Stricter rules about personal data will apply to other types of applications that use Facebook APIs.
Facebook to ban personality tests a year after scandal with Cambridge Analytica Photo: Carolina Ochsendorf / TechTudo
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The Facebook measure seeks to protect users' security by making it difficult for them to access malicious personality tests that are premised on the collection of personal data without proper authorization from the person. The company does not claim that the quiz ban was caused by the Cambridge Analytica scandal, but that the goal is to remove applications with minimal utility from the platform.
Personality test apps have been allowed to collect and store a large amount of information about Facebook users for years. The social security breach went public when political marketing firm Cambridge Analytica used data from the "This is your Digital Life" personality test, shared on the social network, for Trump's 2016 US presidential election campaign. .
Under criticism of never having enforced security policies for user data usage, Facebook has implemented new privacy measures such as removing access to various APIs, updating platform policies, and regularly evaluating application access to permissions. from the user. The ban on personality testing is part of deeper control over unlimited access by platform developers.
Via Facebook for Developers and The Verge
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