According to a survey by the Consumer Intelligence Research Partners (CIRP), Apple is attracting more Android users to iPhones. This result for the period from April to June, which shows a higher user migration than the last 12 months.
The survey revealed that in the last three quarters before June this year, users of iPhones coming from an Android device accounted for 14% to 17%. In addition, CIRP states that, with longer handset refresh cycles and a growing base of buyers for newer models, this platform change may be important to the success of future iPhones.
Still this quarter, other interesting data show that about 81% of handsets sold in the United States were iPhones 7 and 7 Plus. The most basic model was slightly ahead, with 47%, and the Plus represented 34% of sales.
As commented on 9to5MacOne possible explanation for the increase in sales of newer handsets may be related to the large rebates offered by US carriers, which even gave $ 400 off to those who took old handsets to be replaced with new ones.
Compared to older models, sales have started to decline significantly. If in the same quarter of 2016 they represented 34% of sales, in this they reached only 19%.
Finally, CIRP concluded by stating that the larger (Plus) and higher capacity models are having increasing responsiveness, as we have seen here which is great news for Apple as these are the most expensive and higher margin models. profit
Based on that, can we say that that campaign Switch is it really working? ?