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iPhone XR was Apple's best selling handset in the early 2019

A few days ago we talked about a survey by Consumer Intelligence Research Partners which showed that Apple outperformed Samsung in US smartphone sales in the first three months of 2019. Now, looking more closely at Ma-related numbers, CIRP in the US brought more information (PDF).

CIRP numbers for the first quarter of the year

According to the company, the iPhone XR it was Apple's best selling handset in the first quarter, accounting for 38% of sales. Together, the new models (XS, XS Max and XR) accounted for 59% of iPhones sold in the period.

The news is not wonderful for Apple because, as we know, the XR is the least expensive model among Apple's newest handsets. This, as CIRP co-founder Josh Lowitz says, drives up the average selling price of the handsets. down (currently at $ 800, less than a year ago) even though the XS Max, premium Apple's second best seller, leaving the 8 Plus and 7 virtually together in third place.

CIRP numbers for the first quarter of the year

The good part for Apple is, of course, that many iPhone buyers also end up subscribing to some Apple service. According to Lowitz, 48% of these new iPhone buyers paid for iCloud space and 21% subscribed to Apple Music; 13% also said they bought music from the iTunes Store, while only 3% chose to pay AppleCare + on their device.

This CIRP data was collected in a survey of 500 Apple customers who bought an Apple device between January and March 2019.


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Image: https://www.apple/shop/buy-iphone/iphone-xr

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iPhone XR

in Apple

Price: Starting at R $ 4,679.10Installment Price: in at 12x from R $ 433.25Colors: red, yellow, white, coral, black and blueCapabilities: 64GB, 128GB and 256GBRelease: September 2018

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via 9to5Mac