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In an interview, Bruce Sewell talks in detail about Apple's fight with Qualcomm

We have been following the fight of Apple with the Qualcomm in justice it's been a while. Now the Bloomberg Businessweek talked directly to Ma's general counsel, Bruce Sewellin order to get more detailed information about the saga's backstage.

Apple's big problem with Qualcomm is that it charges a fairly high fee from Qualcoom for Ma to use its components on iPhones. Basically, they charge 5% (or about $ 30) on royalties for every handset sold and even more so if the handset is more expensive (with larger storage option), even if it has nothing to do with cellular connectivity itself (Qualcomm component).

Since Qualcomm is one of the manufacturers that invests most in research and development (R&D), its modems are the most advanced today. For its sake of quality, Apple chose to opt for it, but it remained with an agreement to lower that fee to $ 10 per device and, in turn, to raise no dispute against Qualcomm's patents.

According to court documents, Qualcomm allegedly claimed "conspiracy" as everything would have surfaced only now due to an alleged conversation between a senior Apple executive (possibly Tim Cook) and a Samsung executive (probably vice president). Jay Lee) at the Allen & Co conference two years ago. Cook would have suggested that the company ?put pressure? on South Korean regulators to intensify investigations on Qualcomm (investigations that had been going on for some time). If that really happened, there would be a reduction in chip prices, which would benefit both Apple and Samsung.

Despite all the history, Sewell says that "nothing improper happened."

Apple saying Samsung "You are in Korea and can follow this case carefully" seems to be nothing but the kind of conversation that two CEOs can have.

After that, the South Korean body decided against Qualcomm and ordered changes to its price scheme. With the snowball effect, in the United States, the Federal Trade Commission (FTC) filed a lawsuit against the manufacturer and then Apple as well.

Sewell explained that the only reason Apple waited all this time was actually for lack of a second option. Now that Ma can also count on Intel's supply, the way is open for her to seek justice; this , royalties of up to $ 4 per device, with no differentiation between models with more storage, especially when it comes to cellular connectivity, which only one of the internal components, "nothing special" said the Executive.

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Cellular connectivity is important, but not as important as it used to be. How fair is Qualcomm to charge up to $ 5 more for technology on a more expensive phone, even if they are exactly the same devices?

The speech different from Qualcomm's, of course. She previously stated that the iPhone would not exist if it were not for its technology.

Incidentally, the company seems to brag a lot about its patents and has been trying to promote itself by placing advertisements about its inventions on podcasts and even at the Washington, DC, subway station with sayings like: ?Whatever the reason you love the your smartphone no matter what device it is. ?

Finally, one of the company's patents we know well was cited by Qualcomm's vice president of technology:

What is the first thing you do when you land on a flight? You turn off Airplane Mode. By the way, we invented Avio Mode.

As much as Qualcomm hopes Apple will agree, Sewell said, "This will not happen before the manufacturer reviews the licensing model it has applied across the industry." This means that it may take a few years even until we see the end of this novel

Check out the full interview on the website of Bloomberg.

via 9to5Mac