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Apple Promotes iPhone Privacy in New Commercial

Apple recently ran a new privacy-focused iPhone commercial on YouTube.

IPhone Privacy – Internal Joke

Your privacy matters. That's why iMessage encrypts your conversations. Privacy. This iPhone.

I challenge any of you not to smile at all. ?

Apple has been hitting the privacy button a lot lately. Although it is far from perfect, it is certainly a positive speech from the company to its main competitors. And may it keep getting better.