A study published by the Institute of Applied Economic Research (IPEA) last Friday (7) showed the socioeconomic profile of Internet users in Brazil, as well as their digital behavior. The data, collected in 2017 by the Regional Center for Studies on the Development of the Information Society (Cetic.br) of the Brazilian Internet Steering Committee, show that 61% of Brazilian households are connected and that the virtual world reproduces the inequalities of the world. real.
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Ipea survey reveals that 61% of Brazilian homes are connected to the internet Photo: Rassa Delphim / TechTudo
According to the study, 120 million Brazilians over the age of 10 have Internet access, representing 67% of the population. The disparities in the consumption of digital content, however, appear in the face of the economic cut of the country. In classes A and B, for example, 90% of people are connected on a daily basis. Already between classes D and E this number drops to 42%.
For Andr Miceli, coordinator of the Digital Marketing MBA of the Getulio Vargas Foundation (FGV), two factors contribute directly to this difference: the historical and the cultural. Classes A and B have been around for the longest time, first came to them. That's why they can better understand the importance and operation of the internet, he explains. The expert also points out that the quality and the possibility of access has a great influence on this division.
Another fact pointed out by Ipea is that 70% of city dwellers are connected, compared to only 44% in rural areas. For Miceli, the logic that explains the disparity is the same. The economic cutoff is what interferes the most. In rural areas, those in classes A and B still have more access than classes D and E. The farmer, for example, is also transiting the city, so he meets this disadvantage. But the poor rural worker does not have the same possibility, he points out, noting that large urban centers are much more dependent on the internet than rural areas, which helps to increase the gap.
Speaking of solutions to these disparities involves broad and important debates. But Miceli suggests two initiatives that can help, especially if they are coordinated. One is the creation of collective internet access, much like the internet cafes of the 1990s and 2000s. He argues that, at first, the proposal can further democratize access for those who do not have conditions or do not know how to consume digital content.
But in a second moment, I need to talk about infrastructure. When people are more accustomed, it will be necessary to think and debate about coverage, antennas, data packets and everything that limits the access of users and regions, says Miceli, who continues: The more infrastructure and supply, the more conditions for access.
Men and women on the internet
Another index pointed out in the study by Ipea, based on data collected by Cetic.br in 2017, is the difference between male and female public habits on the Internet. Men make up 51.3% of the news-consuming slice and listen to music online, compared to 48.7% of women. Most of them are also in online gambling and downloading of games and movies, accounting for over 60%.
Miceli states that, although small, the difference shows a cultural issue of creation. The teacher explains that, soon, these numbers tend to change and follow the logic of the population: about 52% of Brazilians are women.
For him, the biggest difference between the presence and activities of men and women on the Internet is in rural areas. I believe this is associated with the way boys were raised, which they were brought up to like. Today this is changing, but in the not too distant past, women were raised for the home. It is a reflection of older generations and ends up reaching more who are in rural areas, elucidates.
Digital Confidence Indicator
The Ipea study also points out that young people and adults, between 10 and 34 years old, have a greater presence on the internet. In terms of news consumption, this share consumes 58.5%. J Internet users 60 years and older represent 5.3%.
According to the Digital Confidence Indicator prepared by FGV, young people up to 17 years old, who were born in a digital culture, are more pessimistic about technology. Meanwhile, the most optimistic elderly population. Who is over 65 lives only with the good part. Technology, in general, helps these people overcome problems. It's a profile that is farther from exposing privacy or seeing technology advancing to the point of threatening some jobs, Miceli explains.
The expert also warns that most companies turn their digital market to young people. Meanwhile, the public over 65 is present on the network, consuming content and having a more positive position in relation to the internet, even if they are present in a lower percentage compared to other age groups from 10 years.
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