Xiaomi open its second store in Brazil, be located at Shopping Center Norte, in So Paulo. The company has the same promise as before, offering its many smart products, including electric scooters, headphones, fitness bracelets, all in addition to its smartphone lines including its Redmi sub brand.
About five months ago we announced the opening of the first store here, which seems to have been enough time to start an expansion. The store will be opened on the 23rd of this month and, to draw attention of new and old customers for the event, products were announced with discounts of 10 and up to 50%.
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By all indications, Xiaomi is here to stay this time, according to Luciano Barbosa, product director here in Brazil, the idea to expand out of So Paulo in 2020. He says that stores function as showrooms, demonstrating Chinese products and increasing brand awareness.
Currently, about 100 products are offered by Xiaomi here in the country, selected from over 2000 made in China. Barbosa explains View from So Paulo Since the regulation of the national industry is very strong and that this is the first filter in the selection of products, some devices that work only at 220V, for example, choose not to bring. Mi Band stands out among the products as the best selling, has 250 thousand units sold every month. Headphones are also loved by the brand's fans, around 200,000 are sold monthly.
Those interested only in smartphones will have access to new models licensed in Brazil, with the company betting on newcomer Redmi Note 8 and its enhanced version Redmi Note 8 Pro. While the simpler 64GB model sells for $ 1300, The 64GB Pro version can be bought at the store for $ 1600.
Source: Xiaomi Brazil, VejaSP. [TagsToTranslate] xiaomi