Instagram's shopping function allows brands to make business accounts on the social network to advertise products and sell them within the platform. You can access the sale items on Instagram from the "Store" option on the Explore tab, available on the app's iPhone (iOS) and Android app. The advertisements provide link to the payment site and information such as color, size and price.
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Instagram also features functions such as sharing sales posts with friends via Direct or saving any ads for later, thereby setting up a wish list on their profile. Check out the following tutorial on how to use the Instagram store to shop online.
Learn how to shop on Instagram from the explore tab Photo: Rodrigo Fernandes / TechTudo
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Step 1. Open Instagram on the search page and tap the "Store" option;
By accessing the Instagram store option Photo: Reproduction / Marvin Costa
Step 2. Suggested products that are selling on the platform will be displayed on screen. Tap one of them to see more details. In the post, press the shopping basket button in the lower left corner to access the "View products" option;
When to view the sales page of an Instagram product Photo: Reproduo / Marvin Costa
Step 3. You can view other related items or click on the product thumbnail to view the full ad. The product page will show a description of the item, its price and a button to finalize the purchase on the brand page. You can even use the arrow button to send the post to friends and the bookmark icon to save it to your wishlist;
By to see details and access the purchase page of a product advertised on Instagram Photo: Reproduo / Marvin Costa
Step 4. Back to the store option home screen, touch the sale icon in the upper right corner to see profiles of brands you follow. Tap on one of the profiles to check out the brand products. If you want to see saved products, touch the right flag cone;
Page with likes stores offering products for sale on Instagram Photo: Reproduo / Marvin Costa
Step 5. To see the page store, tap the tote bag icon on the profile. The sale products will be listed and properly linked to the payment page.
When to access the store of a brand page on Facebook Photo: Reproduo / Marvin Costa
Use the tip to find and buy products that appeal to you using your Instagram account.
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