Emojis present on Twitter posts may indicate the kind of emotion that is most related to a particular subject or place that becomes a subject in the microblog. According to a report by social media monitoring company Brandwach, certain brands, locations, and even diets are linked to a certain kind of emotional expression that can be estimated by analyzing the most shared smiley faces.
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On July 17, World Emoji Day, created to celebrate this kind of communication that has become common on the Internet, the commemoration alludes to the date marked on the calendar image agreed by Unicode. Here are five curious facts about the use of emojis revealed by the survey.
Report shows trends in the use of emojis on social networks Foto: Divulgao / Brandwatch
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1. What are the most commonly used emoji and what do they mean
Brandwatch analyzed Twitter in 2018 and brought in the report the most used emojis on microblogging. According to the company, the most popular face that shows tears of happiness (). Next comes an emoji that expresses the opposite emotion: the loud crying face (), which is used equally by men and women.
The third most used emoji was the heart-eyed smiling guy (), usually associated with posts that mention words like Beautiful and cute. Then comes the heart emoji (), followed by the right-pointing emoji (), which usually doesn't come with any strong emotion, but can be used to highlight tweets on the timeline.
In the sixth place appears the purple heart (), much shared by fans of the Korean band BTS. Following is another heart: the double heart (), which appears in tweets that cite happiness and can be either red or pink. Top 10 Emojis Close Smiling face with smiling eyes (), thoughtful face () and hands together () which in Brazil is commonly associated with prayer.
2. Joyful Emojis Dominate, But Falling
According to the study, emojis that transmit happy emotions continue to dominate the share volume, with 28.7%. However, this number decreased by 2.3% over the previous year. On the other hand, the sending of fear-related faces was the biggest increase: from 2017 to 2018, such emojis were used by internet users 9.1% more and currently account for 16.1% of the total.
Fearful emojis had the biggest growth between 2017 and 2018 Photo: Divulgao / Brandwatch
By looking into the types of emojis shared by dieters, the monitoring company found that one of them stands out for making Twitter users especially angry. According to the survey, nearly 60% of posts with lactose-free diets emoji expressed anger. On the other hand, the lemonade diet (master cleanse) was the most related to happy tutes.
Lactose free diet posts are more related to rabies emojis Photo: Divulgao / Brandwatch
4. Haters Rule the Internet Forums
The emoji report confirmed the reputation that Internet forums have for spreading hate culture. The data present in the study indicate that this type of site that most registers anger related emojis: posts with these emojis account for 30% of the published content. At the other end is Instagram, which brings most of the happy content among the networks analyzed. Focus of the research, Twitter is the platform that brings the greatest balance of emoji with different emotions.
Internet forums concentrate the largest amount of audio emoji Photo: Divulgao / Brandwatch
5. Restaurants and Expressions of Disgust
The survey also gives general impressions about which types of brands most relate to certain emojis. The most curious is the case of restaurants: establishments of this category are mentioned in tutes containing disgusting emojis in an amount almost 150% larger than the average. J area companies are often more associated with faces that express fear.
Disgust expressions on Twitter are more related to restaurants Photo: Divulgao / Brandwatch