Xiaomi does not have a very long history: the company was founded in 2010 and quickly became known internationally. It is much more popular in China than anywhere else, but has managed to earn a solid reputation even by selling its smartphones in a few countries. But this story all the fans know, so let's tell some much lesser known particulars.
The name is a mystery
If the Chinese manufacturer, the Chinese name. The term Xiaomi is the implementation of Chinese characters in the western alphabet, which, as usual, can confuse interpretation. When I asked a Chinese friend, she said that (Xiao Mi) literally means little corn or little rice.
The Xiaomi logo looks like slaba mi in Latin characters. Charlotte explained that soon Xiaomi tried to integrate Chinese and Latin characters since, from the head end, the kid resembles the Chinese heart symbol. The term Mi is also found in all branded smartphone models (Mi, Mi Note, Redmi) and serves to convey a positive idea that unfortunately does not work in the West.
The value of phenomenal enterprise
2015 was a year of consecration for Xiaomi. If we usually think of start-ups as small companies of 30 people trying to make their name, Xiaomi goes a step further: it even managed to pass Uber and was the largest start-up in the world, with deals in excess of $ 20 billion! What more do you want?
Today, Xiaomi is still growing and even though Uber has resumed position no. 1, she proudly holds her 2nd place with a value of $ 46 billion, far ahead of Airbnb. It continues to grow, and employs more than 8,000 employees, which is a respectable figure, but still very low compared to its Chinese rival Huawei's 170,000. The company is on the rise, but better not to rest on the spot, because the market changes fast and I need to change with it if it wants to stay in the race.
Xiaomi does not want to risk being swallowed up by competitors.
Company activities are varied
Unsurprisingly, technology giants (Sony, Huawei, Samsung) extend their tentacles across many industries, so curious that such a young company will do the same. That said, Xiaomi's case is special and she understands that the key to success in the high-tech world diversify. In the West she is known for her smartphones, sold at a price as close as possible to the cost of production to attract more customers. But Xiaomi is much more than that.
Xiaomi specializes in the production of connected electronic devices such as smartphones, wristbands, tablets, smartTVs and even shoes. It also manufactures many accessories such as headphones and others. However, Xiaomi goes beyond, and also creates routers, gamepads and even drones. I haven't had a chance to try Mi Drone yet, but from what I've read about it, it's not the best product she makes.
Young Xiaomi Attracts Experienced Experts
This is not unique to Xiaomi: having the right contacts is always useful for a business, regardless of level or position. As Xiaomi new to the market, she needs to learn a lot, and she does so by asking who knows: In 2013, she managed to bring Hugo Barra (former Google product manager and former Android development manager) to the post of vice president.
In 2014, Xiaomi invited Steve Wozniak, one of Apple's founders; He said the company has great products that are good enough to enter the US market; Beautiful way to flatter the ego of a young company. However, one of the creators of Xiaomi named Steve Jobs Chinese and another is a former Google expert who has worked at Microsoft. In short, good people to have at a start-up.
Having the right connections is always useful for a business.
Xiaomi has already been accused of spying
You may have heard that the Chinese tend to spy on phones. Prejudice or reality? In 2014, spywares were found on the Xiaomi Redmi Note and Xiaomi Redmi 1S on models sold in China, Hong Kong and Taiwan. The story was made widely known by the media and a study was done on plates that are also used by other manufacturers. The result: everything was clean.
That said, the damage to the reputation was done. In 2015, German company G Data announced that it was common to find spyware on Chinese smartphones, which confirmed previous results with the Star N9500. Well, as my colleague Eric says, "What's worse: Chinese manufacturers know all about us, or Google know all about us?"
Do you know other Xiaomi stories?
. (tagsToTranslate) AndroidPIT