Uber launched in Brazil, this Wednesday (28), the loyalty program Rewards that benefits many people who use the racing app and Uber Eats. The operation resembles that of airline mileage programs: depending on the accumulated expenses, the user rises and has access to more advantages in the service. By reaching the Platinum and Diamond categories, you can choose a route and even escape the dynamic fare.
The news began to be tested in 10 Brazilian cities only for guests. According to the company, the expansion of Rewards in the country should occur over the next months. Learn how the following benefit works.
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Each dollar spent on Uber Eats, UberX, UberX VIP and Uber Together is worth one point in Uber Rewards. Already in Uber Select and Uber Black, each dollar paid earns two points in the program. There are four categories: Blue (up to 399 points), Gold (from 400 to 1,499 points), Platinum (from 1,500 to 3,999 points) and Diamond (from 4,000 points).
Upon entering Rewards, Uber considers the amounts disbursed by the user over the past six months to account for the score. Therefore, it is possible to access the program already in a higher category, depending on the history of the account.
Users in the Gold category have access to the platform's highest rated drivers when requesting an in-app race. Going up to Platinum, you can choose your own route without price change, circumvent the fare increase at peak times and have priority access to a car at the country's main airports. At the Diamond level, users have all the above advantages plus the ability to travel from Uber Select or Uber Black when ordering a UberX once a month.
Regardless of category, any user can also unlock 10% UberX discount for three days or 20% on a Uber Eats order for every 500 points accumulated.
Uber Rewards is not yet available for everyone Photo: Divulgation / Uber
In the testing period, only guest users will have access to the loyalty program. Once released to everyone, Uber Rewards will be available for free in the app menu for Android or iPhone (iOS) phones. I need to voluntarily join to become a member.