Facebook should follow Instagram's footsteps and begin testing to hide the likes count soon. The information was confirmed by the company to the technology site. TechCrunch last Monday (2). It was not disclosed, however, when and where the program will start. The aim of the initiative is to reduce the competition climate among users.
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The change was discovered by engineer Jane Manchun Wong, who found changes in the code of the social networking application for Android. Apparently, Facebook will not end the likes and will adopt a mechanism similar to that used by Instagram.
Facebook must hide public count of likes and reactions Photo: Divulgao / Facebook
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With this unreleased tool, the likes / reactions count is hidden for anyone but the creator of the post, "Wong explained in a blog post." The list of people who liked / reacted remains accessible, but the amount is hidden. The expectation that the removal of the likes help reduce users' anxiety about the popularity of posts. With the measure, Facebook wants to prevent people from disparagingly comparing themselves based on the number of likes.
The schedule for the start of the tests has not yet been released. According to TechCrunchIf the project is confirmed, the release should be gradual, assessing the impact on the use of the platform and especially on revenue generated by advertisements.
In July, Instagram began testing the number of likes in photos and videos in Brazil. The results of the experiment, which had been applied in Canada since May, have not yet been revealed by the company. However, interest in expanding the measure to Facebook may indicate that action has had positive effects.
Via TechCrunch and Jane Manchun Wong
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