Cameo is a site that has an unusual proposition: through it, you can receive a video on your mobile phone where your favorite celebrity speaks directly to you. The platform allows you to pay for videos where actors, sportsmen, comedians and musicians send birthday congratulations, weddings and other types of messages.
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With more than 20,000 celebrities registered, the site features football stars and actors such as Charlie Sheen, who charges $ 550 per message (approximately $ 2,300 in direct conversion). Other names, such as skateboard legend Tony Hawk and rapper Snoop Dogg, are also in Cameo.
Cameo is a site where fans can buy videos with personal messages sent by celebrities. Photo: Playback / Cameo
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In addition to the big celebrities who charge high for the messages, it is possible to find personalities who receive cheaper. Prices range from $ 20 to $ 3,000 per video, the latter charged by rapper Snoop Dogg.
The famous that defines the type of message you can record. A singer, for example, may offer to sing his or her fans' favorite song, while a successful coach sends motivational messages to entrepreneurs. During purchase, the user reports sender and recipient data and inserts a short description to direct celebrity speech, thus giving details to customize the experience.
It is also possible to define whether a video is public or private – no additional charge is charged for it. However, public videos are available on the artist profile and can be viewed by anyone accessing the site. Payment is made by credit card, which does not restrict the purchase by Brazilians, provided an international card is used.
Search Screen to Find Celebrities Selling Videos with Personal Messages on the Cameo Website Photo: Reproduction / Marvin Costa
Cameo was created by former LinkedIn senior account executive Steven Galanis and former NFL star agent Martin Blencowe. "Our mission is to create the most personalized and authentic fan experiences on earth," says Galanis, who serves as the platform's CEO. The company has received an initial $ 50 million venture capital grant and intends to stay long-term with 25% of all service fees.
The idea of ??the site came as they both tried to find ways to make football athletes even more famous. With the conclusion that selfies function as autographs, they envisioned a virtual environment that would bring celebrities closer to their followers, thus being a way to monetize what is already happening on social networks like Instagram and Snapchat.
In the last six months alone, Cameo has achieved a major growth in video production, reaching a total of over 330,000 message orders. Created in 2017, the site ranks among lists of visionary initiatives in American publications, such as Time Magazine, and has fallen in love with celebrities such as host Ellen DeGeneres.
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