Each time Apple releases a new chip to power any of its devices, it follows a well-known ritual in which the processor goes through all kinds of benchmarks, receives high praise from area experts and has its benefits propagated by Ma's own executives and engineers. Of course, with the formidable A12X Bionic that equips the new iPads Pro, could not be different.
O Ars Technica published yesterday a very interesting report that combines an in-depth technical analysis of the new chip with an interview with Ma's senior vice president of global marketing, Phil Schiller, and one of the leaders of the hardware technology industry in Cupertino, Anand Shimpi. The two, of course, spared no saliva to highlight the A12X Bionic's revolutions and records.
Shimpi, for example, highlighted the ability of new (and bad) iPads to run at speeds that match or surpass most Macs.
You usually only see this kind of performance on bigger machines bigger machines with fans. We were able to deliver this performance on the 5.9mm iPad Pro because we built a great, very efficient architecture.
The engineer also highlighted the capacity of the integrated GPU in the A12X Bionic, which has seven cores (one more than the graphics of the A10X Fusion, change made possible by the transition to the 7nm process). According to Shimpi, the iPad Pro's graphical performance indicates in this device format; he reiterated Apple's statement in the keynote that the new tablets match the Xbox One S in terms of fanless graphics!
Schiller, in turn, was asked about the need for such a powerful chip in a tablet that, for the most part, does not use all this firepower. The executive's answer was simple: Apple is not in a race.
What do we think we can do? It turns out to be this incredibly self-perpetuating thing. When you realize that you can create a Neural engine, you want to create a Neural engine best. You realize that you can create excellent graphics, so you want to create even better ones. And that just speeds up, and takes off in the organization.
If you're a team that makes a great A series chip, well, next year you try to make a better one, right? your passion. That's what you see at Apple as a whole: teams that are responsible for their tasks and are so passionate about doing the right thing better and better. It doesn't even matter what others are doing.
Unfortunately, Schiller and Shimpi declined to comment on any Apple plans for the future or, specifically, when A series chips will make the leap for Macs and leave Intel to see ships. Judging by the success that Ma has found in the segment, however, it seems that this moment is closer (and more feasible) than ever.