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Apple loses ground but still leads audible market

We've talked here many times about how Apple is the unquestionable leader in the device market. Audible (wireless headphones) and how the Airpods they kind of became the "standard" product of the category, just as the iPod was the standard music player in its early days. Apple's advantage is huge, but that doesn't mean she can sleep to the point the competition, after all, is getting stronger.

Take for example these numbers recently published by Counterpoint research, referring to the global audio market in the third quarter of 2019. Apple continues to have a considerable advantage over rivals, but not as large as it was a quarter ago.

Ma has, in the last period, held a slice of 45% down from 53% in the second quarter of 2019. Apple's main stagnant, apart from its own sales, was Xiaomi: China has grown considerably in recent months and achieved second place in the category, with 9% of share according to Counterpoint to the great success of the headphones Airdots in China and in emerging markets.

THE Samsung, in turn, was also a victim of Xiaomi's rise, falling to third place in the segment with a 6% share. THE JBL and the Beats (which in Counterpoint metric has separate Apple numbers Okay) completed the Top 5.

The audible market as a whole is doing very well, thanks: 33 million units sold in the third quarter of 2019, an increase of 22% over the previous period, generating $ 4.1 billion in revenue. According to Counterpoint, the launch of new products at the top of the segment (such as AirPods Pro, the Amazon Echo Buds and the Surface Earbudsfrom Microsoft) has sparked renewed consumer interest in the segment.

Considering this and year-end sales / promotions such as sexta-feira Negra and Chinese Singles Day, the expectation that the market grows further in the current quarter; the expectation of the firm that, in total, be sold 120 million audible devices throughout 2019.

It remains to be seen what strategies Apple will adopt to capture the largest possible share of these sales. We, of course, will be aware.

via Apple World Today

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