It already seems a consolidated perspective: Apple will (finally) debut its service of streaming of own-produced videos sometime next year, possibly already in March.
It appears that the platform will be accessible by all users of iPhones, iPads, iPods touch and Apple TVs through the TV app; Some vehicles even point out that the content will be offered at least at an early stage free of charge to all users. But it seems that Apple is thinking of ways to further popularize the upcoming service.
According to an issue published today by The information, circulates in the corridors of Apple Park the idea of ??launching a Apple TV family's new product that could take the platform of streaming of company video to even more people. Such a device would have a format similar to that of Google Chromecast or from Amazon Fire TV Stick, resembling an HDMI-powered USB stick that would fit into the TV and would of course be much cheaper (and less powerful) than the Apple TV we know today.
The idea makes sense: Ma's little black box, while praised for its relatively advanced hardware, puts the company in a difficult position in the face of price competition. In Brazil, the fourth generation Apple TV comes out for $ 1,100; Apple TV 4K, in turn, part of $ 1,300; Chromecast, on the other hand, commonly found for less than $ 300 in larger stores.
Apple TV 4K
Price: Starting at R $ 1,169.10Installment Price: at up to 12x from $ 41.95Release: September 2017 (5th generation)
Obviously, we are talking about quite different products regarding functionality, operating system and hardware; Still, if Apple could bring together some of Apple TV's strengths (such as remote control and access to its ecosystem), it could potentially have a success in its hands and a success that would inevitably lead. a lot of people go straight to Ma's catalog of original series and movies.
For now, it is impossible to nail if such a product really sees the light of day: the matter of The information He cites only one "consideration" of such a possibility within Apple. It is therefore unlikely that such a thing will be announced at the launch of the streaming of the company (if it actually arrives in March, as expected) perhaps the company is saving the idea as a possible medium-term sleeve letter when the platform is already consolidated. We'll have to wait and see.