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Google works with carriers to create WhatsApp competitor

Google is developing a service to replace traditional SMS, at least on Android Smartphones, and is also competing with services like WhatsApp, Telegram and Facebook Messenger.

Google is developing a service to replace traditional SMS, at least on Android Smartphones, and is also competing with services like WhatsApp, Telegram and Facebook Messenger.

Google prepares WhatsApp competitor

At the moment the product does not have a particular name, it is simply being called Rich Communications Services (RCS). RCS is not necessarily an application like WhatsApp but a new communication protocol to replace the currently used SMS / MMS.

Basically what Google wants to do to make RCS a standard in Smartphones, look at it as if it were a "boost" in today's SMS and its features, making it possible to do basically everything you do with Telegram / WhatsApp or simulate But with a product that uses the telephone networks of the major carriers and does not necessarily depend on the internet.

Phone operators are seeing their text messaging revenues plummet since the pattern of people-to-people communication this way was done over the internet with these popular apps, this would be an attempt to rebalance the market by giving operators tools to compete with Facebook especially, which predominates in the sector with Messenger and WhatsApp, and can offer a new quality alternative for users.

RCS could simply be integrated with the Smartphone and its standard messaging application, or even Google Hangouts. Google intends to release at least one sample of the new service by the end of 2016.

And a, do you think such a measure would be able to debunk WhatsApp? Particularly I have my doubts, but always good competition.

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