contador web Saltar al contenido

AR apps let you try on glasses and shoes through iPhone

As ARKit, Apple has expanded the world of possibilities for both its products (such as the iPhone and iPad) and developers who have created new augmented reality (AR) -based applications.

When this technology meets creativity, the results are often quite interesting, like the Glassese Wanna Kicks apps you'll see below.

Glasses

The first app was developed by New York Warby parker and uses ARKit along with the TrueDepth camera of the X, XS, XS Max, and XR iPhones to let users see the color, texture, and actual size of each eyeglass style before purchasing a model.

It's worth noting that the app already supported iPhones' TrueDepth technology to recommend glasses to its customers, but only in a recent update did Warby Parker implement it in this kind of simultaneous virtual experimentation.


Glasses by Warby Parker app icon

Basically, the app uses an algorithm and the processing power of iPhones to position virtual accessories on the user's face, which can record a photo with a specific model and share with others.

As a product that is not yet sold here in Brazil, the Glasses app is not available on the Brazilian App Store. Also, as we commented, it requires iPhone X or later for this AR compatibility.

Wanna kicks

Meanwhile, the Wanna Kicks app also uses and abuses AR features to display, on the iPhone screen, what is the best draft option for you. This @Virtuamigtec tip app was developed by startup Belarusian Wannaby and makes it easy, just like the Glasses app, to try and choose from a variety of tennis, shoe, and other options.

The effect is very instantaneous and tracks foot movements reasonably well when you rotate them or change the camera angle you can even try to walk and the app will follow in your footsteps.


Wanna Kicks app icon

Unlike some software that can recognize objects and people through mirrors, Wanna Kicks doesn't work so well if you want to try virtually a pair of shut-ups like this (Wannaby said it's working on it).

Although the intent of the app is extremely positive, something fundamental when trying a draft can not be tested via AR: comfort. However, the startup He believes his technology can help customers and retailers, especially ecommerce companies, save money on merchandise returns (since people who shop online have no idea if that shoe looks good or not on their feet).

We build Wanna Kicks for the Generation Z and millennials Interested in buying sneakers and eager to know if they fit your style or not. The AR and AI community will also love our launch – we have accomplished a really difficult task in computer vision and rendering.

Unlike the Glasses app, Wanna Kicks does not use the iPhones TrueDepth camera and is therefore compatible with older models (iPhone 6s and later).

via 9to5Mac, TechCrunch