Black Friday 2019 takes place on November 29, and promises promos of different types of products. But how do you know if an item is really cheap or if it's a reliable site? A variety of services can be used, such as price comparators, coupon platforms and tools to prevent "Black Fraud". Here are eight tips that can help you save money on Black Friday.
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Black Friday 2019: Tips Help Consumers Save Money on Shopping Photo: Lvia Dmaso / TechTudo
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Just like any time of the year, Black Friday can display products with different prices in e-commerce stores. Therefore, the best way to find the lowest value is by checking how much the item costs at various stores with an online price comparison.
The web offers several websites and browser add-ons that make this comparison automatically. Before deciding to buy, consumers can access the Compare TechTudo online platform, where multiple ads of the same product are compared and presented with their price history. Following the same solution, there are also sites like JCotei, Zoom, Reduce, Real Black Friday and others. There are also extension alternatives for the Google Chrome browser, such as Downloaded Now and Cheaper PROTESTE.
TechTudo Discount Coupons Website Offers Promotional Codes for Brazilian Consumers Photo: Helito Beggiora / TechTudo
Consumers may resort to coupon websites with discounts for specific products or for online store purchases. Even in the Black Friday period, these sites are heated with a variety of code offers that must be placed on an item's purchase page.
On the web, you can find various platforms with coupons, among them are TechTudo, Couponation, Couponeria, MeuCupom and Pelando Discount Coupons. Remember that coupon discounts work all year round. Therefore, such platforms are an alternative for consumers who want to pay cheaply when they need to make an emergency purchase or that is out of any Brazilian retail promotion period.
Cashback World is one of the cash-back plans Photo: Julia Marques / TechTudo
The cashback system is an alternative designed to encourage consumers to shop online and get some of their money back. The companies that offer this modality have partnerships with online stores, so I need to register with cashback companies and seek e-commerce affiliated to the site or application to make purchases.
In this mode, part of the accumulated spent amount can be redeemed to a checking account as soon as a minimum amount set by the operator provided that a credit card is registered for purchases. Companies such as Mliuz, Beblue, PicPay, Ame Digital and Cashback World are alternatives that offer free apps to check rebates and manage recovered money.
4. Subscribe to mailing lists
Store Mailing List Insights Can Help Users Receive Black Friday Offers Photo: Marvin Costa / TechTudo
Receiving too many offers emails something that bothers most people. However, it is the recommended procedure for consumers who are looking for surprise promotions and, especially, to keep up with store discounts during Black Friday. In addition to being used by traditional stores, the marketing strategy is present in smaller online stores that do not have the same visibility as the market giants.
Of course, if done in many stores, the procedure can fill your inbox with unwanted emails. However, platforms like Gmail categorize the inbox so that marketing messages are grouped under the "promo" tab. In addition, offer inscriptions can be easily completed from the body of the message, where a link is usually added to stop receiving newsletters.
5. Follow stores and brands on social networks
Black Friday count on discounts at various online stores with social media ads Photo: Barbara Mannara / TechTudo
It is common for online stores to have pages on Facebook, Instagram and Twitter, and use these portals to promote offers, especially on holiday dates such as Black Friday. Following your favorite brands and e-commerce stores is a smart strategy to keep seeing offers as they are launched.
6. Seek offers throughout the week before Black Friday
Black Friday: Five Tips for Safe Shopping
As much as Black Friday officially happens only on November 29, many online stores start their promotions ahead of date. Some companies make offers throughout the month of November, while others make promotions during the week before the event. There are even cases where discounts continue after Black Friday.
Consumers, in turn, should make the most of the time to do their research and check price comparators to keep up with offer charts. Some major stores, for example, prefer to work only by encouraging consumers to sign up to receive offers launched on the 29th, while others bring early promotions with items that will not be part of Black Friday.
7. Real Black Friday
Real Black Friday Photo: Gabrielle Lancellotti / TechTudo
The Black Friday Truth Platform is an initiative that can help consumers enjoy the best of date. The campaign lists several retailers who have signed a commitment term in which they submit to offer real discounts. The site also allows you to redeem coupons and view advertisements from partner stores.
In addition, the initiative has an extension that identifies access to advertisements to offer other prices of the same product. Just surf the web normally and get price alerts that, in some cases, may indicate better value offers at stores that have signed the disclaimer.
8. The cheap can be expensive
Complain Here records complaints during Black Friday Photo: Luana Marfim / TechTudo
Opting for the lowest value of a product may not be the best alternative. Black Friday has historically been a time when scammers try to trick consumers with fraudulent offers. In this case, criminals may use fake websites or fraudulent emails to steal bank data from potential consumers.
In some cases, reduced prices may indicate outdated or poor quality technology. The problem here is linked to the continual updating of software and hardware found on many modern devices. Therefore, also research the year of release of an item and look for tests that can indicate if it still has technology that can integrate with current devices.
In addition to scammers, consumers should be aware of the unknown stores that operate on Black Friday. On the 29th, consumer demand is large and can cause access, inventory and logistics issues in product delivery. To avoid problems, the consumer can look for references from stores and websites in portals such as Consumidor.gov.br and Complain Here. These platforms draw on problematic experiences with others and let you know how companies reputation, whether they respond to complaints, and resolve issues quickly.