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In partnership with Apple, Burberry launches VIP customer communication app

The relationship between the fashion label Burberry and Apple has always been close: as long as Angela Ahrendts stepped out as CEO of the former and took on the role of senior vice president of retail (position he recently left) in the latter, companies have been collaborating on a number of actions, such as using iPhones to film / photograph a show this week. London Fashion Show is a British brand channel within Apple Music. Now we have one more example of this collaboration.

As reported to Vogue Business, Burberry recently launched a new app called R Message, designed to put the brand's "selected customers" in direct contact with the brand. The app was developed in partnership with Apple and uses the same infrastructure as iMessage's Business Chat, although it does not require users to open Ma's messenger to use it.

R Message is currently in the testing phase, but only by invitation system, only high visibility customers or with a well-privileged bank account will be able to enjoy its benefits, such as scheduling personalized service, receiving personal recommendations and purchasing priority. of certain items. You can close purchases directly through the app, too, by integrating with Apple Pay.

The interesting part is that R Message has direct integration with Burberry's internal application, so sellers and attendants have immediate access to items like inventory, statistics and price table. This makes communication with customers much easier and the possibility of closing sales rises considerably.

If you're just a mere deadly Burberry customer, still able to communicate with the brand, it was one of the first to adopt iMessage Business Chat, after all. You will not only gain access to these unique R Message benefits and benefits.

via 9to5Mac