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5 applications that almost every Brazilian uses (important for companies)

Brazilians like to live on their mobile, so they do not miss the news of applications that are emerging to make their lives easier. These are some applications that the Brazilian people benefit most from daily use, they are also important targets for entrepreneurs and brands wishing to advertise.

Today, the essentially technological world and the Brazilian people like to follow this trend. The rapid advancement of the digital world has led many devices and applications to create profound reasons for the way we live our lives and completely change routines and habits.

THE Millennial generation I wouldn't even know how to live without a mobile phone, and even among the older layers of the population, there is a growing interest in all these apps and features that help make life simpler. So, more than ever, apps come into people's lives as a way to help them manage all the small (and big) aspects of their day.

This application proficiency is very valid for all people but sometimes even more interesting for entrepreneurs, who use it for personal and business purposes, using the potential of the digital world to push their business further and help. to guarantee success.

These management tools of life and business are undoubtedly in high demand and, perhaps for this reason, the launch of new useful applications happens every day and permeates people's daily experiences.

Of course, not all applications are equally useful, there are some that stand out from the crowd because they are consensually essential to people's daily experience.

There are endless applications to facilitate the small daily tasks and management of our business, just go through the Google Play Store over the months to see some constants, and also some applications that emerge from extensive marketing campaigns, such as case of store apps as we approach Black Friday.


1. WhatsApp

One of the mobile applications that is certainly present in almost all Brazilian smartphones is WhatsApp. This interest in the application is not strange when considering how it allows the most diverse forms of communication be audio message, text message, video or sending digital content as music or image for free.

Using this app has changed the regularity of communication and brought people closer, driven by the ease and breadth of the app's options.

In addition, the application also has a business version WhatsApp Business – which ideal for send messages in your business, reaching the public more easily and also having the possibility to evaluate the statistics created by the application.

Thus, it becomes an essential app, both for individuals and for Brazilian businesses and companies, even though it is not the only and not necessarily the best alternative for this purpose, especially when we look at resources.

As a business owner, even if you prefer another application, of course people, customers and many of your employees, today will come to you through WhatsApp, it has become so ubiquitous that even though it chooses not to use it often, it still leaves it installed on the smartphone just in case.

2. Facebook

Facebook is one of the most widely used forms of digital media in the world, and Brazil is no stranger to this trend.

In Brazil, Facebook is a phenomenon and it is very rare for a phone that does not have this application installed, or one of its versions, such as Facebook Lite, Messenger, etc.

Using this network to communicate with friends, post ideas and photos, Brazilians also consider their potential for the business world.

In business terms, Facebook allows the diffusion of various products and ideas, as well as the creation of interest groups, the creation and promotion of events, and the creation of sponsored advertising that helps bring brands to a very large number of people. potential customers.

Although I have a feeling that the peak of Facebook in Brazil, as "the favorite app" has passed, with many young people especially leaving it aside to find a social network that communicates better with their tastes, there's no denying network impact for sales and market.

3. Uber

Uber also revolutionized the world and, once again, Brazil was no exception. This app has turned out to be a phenomenon in Brazil and an app that will be installed on the vast majority of Smartphones.

By allowing a better and less expensive transport service, this rental car app It makes life easier for Brazilians, as well as having solutions for companies.

My city even had Uber only recently, but I have had the app on my Smartphone for a long time and have used it several times on trips. At the tip of the pencil for running a business, knowing in advance how much things will cost, even if it's "a race" to a certain location, makes all the difference.

The success of Uber eventually spawned a large network with feature variations, with deliveries of all kinds, as well as creating competitors, which once again warms this market sector.

Knowing how to work with Uber is essential, especially in the business world.

4. Instagram

Also a social network is perhaps even more important to Brazilians than Facebook. Instagram is undoubtedly one of the most recurring apps on Brazilian mobile phones and a favorite in the country.

By allowing photo sharing, this space acts as a personal or business showcase and greatly facilitates the exposure of visual contents.

In addition, with very simple promotion forms and adjustable budgets, Instagram is also a great way to promote the individual image or activity of an online business.

Probably 2019 was the year of Instagram in Brazil, you can follow me there including, where a lot of businesses found themselves viable across the platform, similar to what happened with YouTube or Twitch.

Instagram has managed to create a new wave of content creators, who make this material into a much faster consumer format, something that fits well with today's needs.

5. YouTube

YouTube for presentation-free apps. Famous worldwide, this is the largest video platform ever and a form of entertainment that is not lacking in the range of Brazilian mobile apps.

YouTube is often installed with all Android Smartphones, making it even easier to access. It's not hard to "rain in the wet" when it comes to investing in advertising with YouTube, it has become so popular that even television broadcasters, traditionalists themselves, have learned to create material for the Internet and publish it on YouTube regularly.

Learn to analyze

There are different types, two different types of entrepreneurs, those who can only work with obvious data, and those who can deduce information from less accurate data.

The difference seems to be subtle, but it can make a big difference. What can you, as an entrepreneur, derive from useful information from a list made from a finding like this?

When you have an audience to attend to, it is important to identify where they are, and what their favorite form of interaction is, so you can have direct and comfortable communication with your prospect, and offer their services with greater precision.

I invite you to meet our "Content Creation for Internet and Digital Marketing", it's completely free and requires no sign-up or anything, it's available directly on YouTube, Just click here.

Among these apps, which one is your favorite? Do you use any cool App to make your business day to day more efficient? Tell me in the comments. 🙂

See you next time!