Inside Apple Watch Studio, Apple's new personalization experience
If you kept up with the news presented during last week's Apple keynote, then remember that in addition to hardware and services, the company also announced retail news including a change in Apple Watch sales logistics, starting with the newly released one. Series 5.
Call of Apple Watch Studio, the new watch personalization experience allows consumers to choose all the features of the gadget before you buy it, instead of having to select one of Ma's default options and purchase other bracelets (separately) to complete the look you had wanted for your Apple Watch.
Remember that with the release of the Apple Watch Series 4, it was already possible to purchase the watch separately from the bracelet, which somewhat foreshadowed the Apple Watch Studio. However, as of today, Apple Stores (online and physical) offer a new way to customize the gadget wearable.
In practice, as if you were assembling a sandwich: you choose every detail, including the size of the box (and whether it will be aluminum, stainless, titanium or ceramic), the color and which bracelet accompany the previous choices. According to Apple, there are over 1,000 (!) Different combinations for consumers to test.
In physical stores, a member of the Ma team will explain the available options and answer questions about the differences of each model and material; When you are ready to buy, it will add everything you have chosen to your cart. You pay nothing for this experience, of course.
But it's not all flowers, unfortunately: a downside to all this is that you can't mix and match products from different collections, meaning you can't buy an Apple Watch with a titanium case and add a Nike sports loop bracelet. Technically, there is nothing that compels you to try these in-store combinations and buy them separately, but not as part of an option's combo.
If you can't or can't visit an Apple Store, you can go to the Apple Watch Studio page to mount the device any way you like, or then use the Apple Store app for it. Note that, as Apple Watch Series 5 is not available in Brazil, this option is not valid here yet; In addition, virtually the user misses the opportunity to try out their combinations, but it is still interesting to have the option to choose their perfect Apple Watch online.