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Are Black Friday dawn prices lower? See myths and truths | E-commerce

Black Friday 2019 takes place next Friday (29th), with promotions from both online and physical stores. As the date becomes popular in Brazil, consumers are consolidating certain habits. Buy one of these costumes at dawn: according to a survey made by the Cuponomy, 22% of Brazilians intend to stay awake so as not to miss the super offers of the date.

READ: Toilet paper and underwear: 'Unusual' items are bestsellers on Black Friday; list

But does this practice work or just myth? Below, TechTudo unveils this and five other beliefs around Promo Day. See which myths and truths are and get ready for shopping.

See myths and truths about Black Friday 2019 and save money on shopping Photo: Lvia Dmaso / TechTudoSee myths and truths about Black Friday 2019 and save money on shopping Photo: Lvia Dmaso / TechTudo

See myths and truths about Black Friday 2019 and save money on shopping Photo: Lvia Dmaso / TechTudo

Want to buy a cell phone, TV and other discounted products? Meet the Compare TechTudo

1. Black Friday night prices are lower

Myth. There is no data to prove that stores lower prices more at dawn. What happens is that products with higher discounts usually have limited inventory, which makes them end up faster. That's why people look for it in the early hours of promotion.

Cuponomia CEO Antonio Miranda explains how it works: "In the early hours of Friday when stores release most of the discounts and when there are still a lot of products in stock. Usually, the stock of items that are in high demand and are cost-effective, it tends to sell out quickly, so many consumers watch out at dawn. "

The phenomenon is also contested by Urban Fish CEO Ilson Bressan. "Normally, people looking for dawn offers are looking for very crowded services or products that can end up fast. Another factor that drives consumers to buy at this time is the lightning offers that many e-commerce companies do to attract them. "

Thus, it is worth noting that while it is myth that the price of a particular item gets lower after midnight, it may be good to be online in that period if you are looking at a hotly contested product such as electronics.

TechTudo Discount Coupons and Other Platforms Help Save More on Black Friday Photo: Helito Beggiora / TechTudoTechTudo Discount Coupons and Other Platforms Help Save More on Black Friday Photo: Helito Beggiora / TechTudo

TechTudo Discount Coupons and Other Platforms Help Save More on Black Friday Photo: Helito Beggiora / TechTudo

True, but I need to research. The notorious "Black Fraud" products are "half double", with prices inflated days earlier to look cheaper on the date of the event still practiced by various stores. Fortunately, this trend is changing, largely thanks to consumer behavior, which has now been monitoring retail prices so as not to fall into misleading discounts on Black Friday.

There are a lot of tips for saving money on shopping. The main one, as already highlighted, is to monitor prices and create promo alerts, a tool present in almost all comparators, such as Compare TechTudo.

Discount coupon sites can help you save extra money. TechTudo Discount Coupons are an option, as are platforms like Coupon, Cuponation, Urban Fish and Pelando. "The Urban Fish, for example, after so many years of Black Friday, has advance planning not to run out of coupons and get the best experiences for our customers," says Ilson Bressan.

Consumers should choose according to personal preference whether to opt for physical or virtual stores Photo: Pond5Consumers should choose according to personal preference whether to opt for physical or virtual stores Photo: Pond5

Consumers should choose according to personal preference whether to opt for physical or virtual stores Photo: Pond5

3. best online shopping

Half true. Physical stores also attend Black Friday, often offering great discounts. The problem is that, far from comparators and their price histories, it is difficult to discern actual offers from misleading ones. Another advantage of buying online is that there are more store options, as many deliver throughout Brazil with free shipping (or charging low rates). Large retailers also often offer unique promotions on their applications, which makes the web environment ideal for enjoying the date.

4. longest trade date

Myth. Black Friday became an extremely important date for Brazilian commerce, moving R $ 2.6 billion in e-commerce in 2018. However, the event is still behind Christmas, which reached R $ 9.8 billion in sales. online last year, according to the Brazilian Association of Electronic Commerce (ABComm).

  I need to keep an eye on the items on sale during Black Friday 2019 Photo: Nicolly Vimercate / TechTudo  I need to keep an eye on the items on sale during Black Friday 2019 Photo: Nicolly Vimercate / TechTudo

I need to keep an eye on the items on sale during Black Friday 2019 Photo: Nicolly Vimercate / TechTudo

5. All products from a participating store are discounted.

Myth. A store that participates in Black Friday is not required to offer a discount on all its products. In fact, none of them do that. Promotional items are only those advertised as such; the others follow with normal values. Incidentally, this is the main tactic of sellers to make a profit today: to discount a small portion of the stock to attract consumers and then make them spend on full price items.

6. Physical stores are scenario of fight between consumers

Myth. Although there have already been fights between customers over Black Friday promos, the incident is far less frequent than that propagated on videos that run the Internet. Much of it shows personal conflicts, often occurring on dates other than the famous Friday and yet mostly in the United States. Those who prefer to shop in person can go easy, since the chances of a violent scenario have been unlikely here.

What are the most up to date coupon sites for Black Friday 2019? Find out on the TechTudo Forum.

Black Friday 2019: Website helps you find free shipping on many products.

Black Friday 2019: Website helps you find free shipping on many products.