O Apple pay It is already a relatively solid and well-resourced service, especially in the United States, perhaps not so much in the rest of the world. Still, Ma is committed to making it even richer, as evidenced by this interview by the vice president in charge of the platform, Jennifer Bailey.
In a conversation with the anchor of CNN Chistine Romans, held at an event in San Francisco on the future of payments, the executive spoke about the Cupertino giant's view of cryptocurrencies and the areas in which she believes Apple Pay can evolve beyond other issues.
Regarding cryptocurrencies, Bailey said Apple was "tech-savvy", adding that the company considered it "interesting" and had good long-term potential. The executive did not give further details, however, about Ma's possible plans with electronic money but only to signal a certain interest, we can see that at least the company knows the potential importance of technology.
The executive also rated a point that, in her opinion, Apple Pay should do more: tips.
We received feedback from many consumers about the moment they start using mobile payments and Apple Pay and consequently stop carrying money. It's one of the areas where they would like us to do more in tipping. You see in some outlets good tipping features if you pay with mobile technologies, but still, that personal touch is still an area where we need to work harder.
Bailey was also asked about the item that is most difficult to replace with a digital version of the Wallet app, and indicated that the biggest challenge lies in identification documents.
Identity documents, to be legal, have to be notarized by the government. We see various countries around the world beginning to use mobile devices to reproduce passports. You can use a mobile passport when you go through airports today, so things are going, and I think they'll keep going. Therefore, not something that is so far away, just will not be as fast as other activities we have.
Finally, VP also talked about a consumer impression that paying with physical cards is even safer than paying with a mobile phone. She said this idea is completely incorrect, but it is still necessary to educate consumers so that they understand the reality.