Instagram announced on Wednesday (18) new rules limiting posts about weight loss products or aesthetic procedures. The social network fails to show this type of content to users under 18 when the post encourages the purchase or brings the price on the caption. The restriction will be even greater for photos and videos mentioning miracle diets: monetized publications in any way, whether sponsored or discounted, will be completely removed from the platform.
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The tendency is to be affected mainly celebrity posts that bring advertising such as juices, teas and lollipops with laxative effect, among other solutions to lose weight with doubtful promises. The same goes for static interventions without medical recommendation. The measure aims to promote the mental health of users and also apply to Facebook.
Instagram will limit posts promoting diet and aesthetic interventions Photo: Nicolly Vimercate / TechTudo
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As one of the criteria set by Instagram for the material to be promotional, publications that talk about diet but that aim to raise awareness are beyond the limitation. Users will be able to help filtering through the reporting tool, which will count on the next update of the app, with a specific option for advertising dietetic or aesthetic products.
In a press release, Instagram public policy manager Emma Collins said the goal is to reduce the pressure people can sometimes feel as a result of social media. We believe this is a positive step in protecting people on Instagram, complete.
Celebrities and influencers are constant targets of criticism for the practice of dietary advertising posts. In addition to issues such as the influx of celebrity shopping (which is considered most vulnerable on the Internet), people raise suspicions that celebrities do not actually consume the products they advertise on social networks.
Dietary products can cause serious psychological and health problems, so influencers are criticized for promoting the products without considering their effects on other people. A publication by Kim Kim Kardashian earlier this year echoed the security debate about "miracle diets" on social networks. The post in question was advertising an appetite suppressing lollipop.
In the caption, influencer encouraged other users to buy the product with a Kim Kardashian discount code, available to the first 500 customers. In the face of criticism, the company deleted the subtitle text and replaced only with a lollipop emoji.
Via The Guardian and Elite Daily
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