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Global iPad sales grow but tablet market continues to shrink

The market of tablets It is a creature with very remarkable particularities. Unlike smartphones, PCs or even smart watches, we have a consolidated situation here with few companies (such as Apple) finding success in the more expensive spheres, while all the others are competing for consumers in the lower price ranges. The most recent numbers of the Strategy Analytics illustrate this scenario.

The firm surveyed global tablet sales in the first quarter of 2019 and came to the conclusion that the segment is still on a retraction path. There were a total of 36.7 million units dispatched in the period, which represents a 5% drop compared to the same period last year.

At this juncture, however, the Apple benefited: iPad sales grew 9% year-over-year, jumping from 9.1 million to 9.9 million of dispatched units. As a result, Ma grabbed more than 1/4 (27.1%, to be exact) of the segment and remained its single leader.

THE Samsung securing second place in the market, but South Korea's 4.8 million tablets sold in the first quarter were down 9% from the same period last year. Huawei and Amazonboth with healthy growths followed, while Lenovo bittered fifth with a plummeting 21% in sales.

Check out the tables:

Tablet Analytics Strategy Analytics, Q1 2019

Strategy Analytics Director Eric Smith praised Apple's strategy of upgrading the iPad Pro and MacBook Air at the same time:

The iPad Pro gained a big boost in the last quarter, bringing the average Apple tablet ticket from $ 451 in the first quarter of 2018 to $ 490 in the same period this year. Upgrading iPad Pro and MacBook Air at the same time is part of Apple's strategy of focusing on different user bases with different technology solutions. The education market is still a good opportunity for Apple, as schools often have PCs and tablets available for different situations.

Will the trend continue in the coming quarters?

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Official image:

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11 ? and 12.9 ? iPads

in Apple

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via Apple World Today