LinkedIn is a social network focused on business and job vacancies that has over 29 million users in Brazil. The platform used by recruiters to find and identify people who are fit for new job opportunities. To increase their chances of standing out in search results, users can boost their profile with native social networking tools such as adding skills, inserting audiovisual media, and asking for recommendations. In the following list, the TechTudo has broken down five tips for improving your LinkedIn professional page and attracting recruiters.
READ: Killing Tips for Finding a Job on the Internet
Learn five tips for improving your LinkedIn profile Photo: Rodrigo Fernandes / TechTudo
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1. Create a custom URL
Having a profile with a personalized address makes the user rise in LinkedIn searches and achieve better placement in search engines like Google. In addition, custom URLs are aesthetically pleasing and help create a better impression on recruiters. Another benefit of customizing the URL may be to add it to resumes and business cards, for example. Check below how to do the procedure.
Step 1. On your professional page, press "Edit Public Profile and URL" in the upper right corner;
Edit the LinkedIn Profile URL Photo: Reproduo / Ana Letcia Loubak
Step 2. Enter a custom URL and finalize the modification with the "Save" option.
Set your personalized LinkedIn address Photo: Reproduction / Ana Letcia Loubak
2. Add skills to the profile
A lot of people don't know, but professional skills work like keywords on LinkedIn. This means that if a recruiter is looking for someone who has mastered Excel, and that competency is described on your profile, your page is likely to appear in search results. That's why it's worth taking a few minutes to list your skills and knowledge. LinkedIn lets you enter up to 50 competencies, so make the most of the space.
Step 1. In your profile, uncheck the "Competencies and Recommendations" section and select "Add new competency";
Add new skills to LinkedIn Profile Photo: Reproduction / Ana Letcia Loubak
Step 2. In the search bar, enter as much professional knowledge as you like and confirm with "Add".
Enter your skills Photo: Reproduction / Ana Letcia Loubak
On LinkedIn, recommendations help strengthen your skills and attest to your professional credibility. These testimonials add even more value to the profile if they are made by key people, such as superiors and clients, but they are also valid to receive from colleagues at the same hierarchical level or from different departments. According to the social network of networking, people with recommendations are three times more likely to get profile views through searches.
Step 1. Enter the profile of those who wish to request the recommendation and press "More". Then select the option "Request a recommendation";
Request a recommendation on LinkedIn Photo: Reproduction / Ana Letcia Loubak
Step 2. A new window will open where I need to tell you where you know the professional in question and what position you held at the time you worked together. Fill in the required fields and press "Advance";
State your relationship with the person and position you held when you worked together. Photo: Reproduction / Ana Letcia Loubak
Step 3. Write a custom message and tick "Send".
Customize your recommendation photo: Reproduction / Ana Letcia Loubak
4. Update profile photo and professional title
Users who have a profile picture on LinkedIn are up to 14 times seen in results, so it's important not only to customize an avatar, but also to choose your professional image well. The portrait need not be too formal, but it must be compatible with your work environment.
Another important piece of information that needs to be updated is the professional title, indicated just below your name. In general, this field populated with the current position, but this is not a rule. You can take advantage of your professional title as a space to attract the attention of recruiters and new contacts by adding areas where you operate and keywords referring to your work universe, such as "Journalist | Social Networking Management Specialist | Master's Student in Integrated Corporate Communication "
It is also worth writing a summary about your professional career, which will be displayed in the "About" section, just below the "business card" of the profile. At this point, the tip is to be succinct and highlight key achievements in numbers and statistics, if possible. Learn how to make the suggested modifications below.
Step 1. In your profile, select the blue pencil next to the "More" button. This icon also allows you to edit the professional resume, available in the section immediately below;
Edit your LinkedIn profile Photo: Reproduction / Ana Letcia Loubak
Step 2. To change the photo, tick the pencil icon and upload a new image. Updating your professional title is as simple as entering your job title or phrase in the corresponding field. At the end, save the changes.
Update profile photo, title and current position Photo: Reproduction / Ana Letcia Loubak
5. Take advantage of the media feature to stand out
LinkedIn has a tool that lets you add documents, photos, websites, presentations, and external videos to your professional experience. The feature, which is especially useful for copywriters and visual professions such as architecture, advertising and design, helps to enhance the profile and make it stand out from the rest. You can add media from links and files from the computer itself.
Step 1. In your profile, uncheck the "Experience" section and select the blue pencil;
Edit your work experiences Photo: Reproduction / Ana Letcia Loubak
Step 2. A new window will open. In the "Media" field, upload a file from your computer or paste a link from any webpage. In the latter case, I need to click "Add" to load the media. Save changes by pressing the "Save" button at the bottom of the dialog box.
Upload links or files to illustrate your works. Photo: Reproduction / Ana Letcia Loubak
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