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Black Friday 2019: All You Need To Know To Buy Safely | E-commerce

Black Friday 2019 takes place next Friday (29) with a plethora of tempting offers. However, I must be very careful not to act on impulse and buy from the first store that offers products with seemingly unmissable discounts. This is because, with the increasing volume of online consumers, fake discounts or even malicious websites that steal users' financial data often appear.

READ: Black Friday: 8 tips to see what is really cheap

In order not to be harmed, consumers should surround themselves with a series of cautions, such as checking website security, researching store reputation and observing price, shipping and product return information. Thinking about it, the TechTudo has separated eight tips you need to know to buy safely on Black Friday 2019, scheduled for November 29th. Before that, however, it is important to know the most common scams applied on the date.

Black Friday 2019: Check out how to avoid scams during shopping event Photo: Lvia Dmaso / TechTudoBlack Friday 2019: Check out how to avoid scams during shopping event Photo: Lvia Dmaso / TechTudo

Black Friday 2019: Check out how to avoid scams during shopping event Photo: Lvia Dmaso / TechTudo

Want to buy a cell phone, TV and other discounted products? Meet the Compare TechTudo

Understand the most common Black Friday scams

Scams and misleading advertisements are so common during promo Friday that the event earned the nickname "Black Fraud". In this sense, one of the biggest reasons for distrust among consumers is the so-called half price, when a company announces 50% discount on a product that had its value doubled previously. In other words, the offer is not real, and the customer ends up paying the standard price for the item.

Another very common scam applied to Black Friday increases the price of the product as it is added to the virtual cart. Thus, an item advertised at $ 45, for example, may be raised to $ 60 when entered in the shopping list.

On the part of criminals, in turn, the most recurring fraud involves phishing campaigns. According to security firm Kaspersky, such attacks increase fourfold over Black Friday. It is common for scammers to fake famous e-commerce pages by copying the layout, catalog of promos, and service channels in order to steal customer credit card data. Fraudulent links are often sent from newsletters, SMS messages and social networks such as WhatsApp.

In addition, during the event, some criminals set up storefronts with very cheap products and payments by bank slip or bank transfer only. At this point, the consumer thinks he is taking advantage of a tempting offer, makes the purchase, finalizes the payment and never receives the product. By the time he complains, the site is gone, explains Tom Canabarro, founder of Konduto, the online shop's anti-fraud company.

According to a study by Konduto, during Black Friday 2018, the product segments with the highest fraud attempt rates were Electronics (11.21%), Home / Decor (2.89%), Sports / Entertainment (2 , 80%), Autopeas (1.93%) and Tourism (1.89%). The survey also showed that 1.43% of purchases made between 22 (Thursday) and 25 November (Sunday) last year were made with cloned credit cards.

To avoid falling into scams, you need, for example, to keep an eye on store information, to ensure that a business is secure, and to keep up with prices, to make sure it is a true offer. With that in mind, TechTudo has prepared a list of everything you need to know to buy safely at Black Friday. This way, you guarantee the best discounts, make sure that the product will arrive and do not risk suffering from scams and blackmails from criminals.

1. Monitor prices in advance to see if the actual offer

Price comparators help you save on shopping during Black Friday 2019 Photo: Marvin Costa / TechTudoPrice comparators help you save on shopping during Black Friday 2019 Photo: Marvin Costa / TechTudo

Price comparators help you save on shopping during Black Friday 2019 Photo: Marvin Costa / TechTudo

First, I need to do a preliminary price search to see if the discounts offered are real. According to a survey by Reclame Aqui, 64.6% of Brazilian consumers are aware of this and have already begun to ascertain the amounts currently charged in stores to compare offers and buy later. Thus, you can avoid falling for promotions that are actually priced "by half of the double". Use price comparators, such as Compare TechTudo, Zoom and Promobit, for example; Adding discount coupons and installing the Real Black Friday extension are also among the practices that help save money on Black Friday 2019.

2. Check Website Security

A common concern among Internet shoppers is having their personal and financial data stolen. On dates such as Black Friday, where there is a large flow of consumers, especially receiving fraudulent links via WhatsApp, SMS and social networks, it is important to make sure that the site is true and not part of a phishing campaign.

Look for the lock cone accompanied by the acronym HTTPS to make sure the site is secure. Photo: Filipe Garrett / TechTudoLook for the lock cone accompanied by the acronym HTTPS to make sure the site is secure. Photo: Filipe Garrett / TechTudo

Look for the lock cone accompanied by the acronym HTTPS to make sure the site is secure. Photo: Filipe Garrett / TechTudo

To verify that the store is authentic, first look at the website URL, which must be spelled correctly. In general, criminals record the fake address with a small spelling (submarine instead of submarine, for example), not always noticeable at first glance and at the most inattentive glances.

If in doubt, access the site by typing the URL directly into the address bar. Then look for the lock icon accompanied by the abbreviation HTTPS in the address bar. HTTPS stands for Hyper Text Transfer Protocol Secure. This indicates that communications between the site and your computer or mobile phone are encrypted, which increases data security. Pay attention if HTTPS is also present on the checkout page. Otherwise, do not enter your personal and financial information.

3. Consult the store's CNPJ on the IRS website.

Proof of Enrollment and Registration Status at CNPJ issued on the IRS website Photo: Reproduction / Rodrigo FernandesProof of Enrollment and Registration Status at CNPJ issued on the IRS website Photo: Reproduction / Rodrigo Fernandes

Proof of Enrollment and Registration Status at CNPJ issued on the IRS website Photo: Reproduction / Rodrigo Fernandes

The IRS allows to consult online the registration status of any CNPJ. Just go to the site and search the CNPJ of the store of interest. If the e-commerce registration situation is canceled or inactive, do not buy, even if the offer seems to be very advantageous. Enjoy and also check which services the company is authorized to provide.

4. Check out Procon's Blacklist

Another way to check the reliability of an online store is to escape the famous "Black Fraud" by browsing Procon-SP's list of suspicious websites. Stores included in the listing have been notified by the agency due to consumer complaints. When accessing the document (Sistemas.procon.sp.gov.br/evitesite/list/evitesites.php), press Ctrl + F on the keyboard to open the search box and enter the store name to see if it integrates the relationship. Another way to do this check is to install the Canbuy extension, which uses the Procon-SP database to tell if the visited site is secure.

5. Search the store's reputation on Reclame Aqui e Consumidor.gov.br

Claim Here helps to evaluate online store reputation Photo: Gabrielle Lancellotti / TechTudoClaim Here helps to evaluate online store reputation Photo: Gabrielle Lancellotti / TechTudo

Claim Here helps to evaluate online store reputation Photo: Gabrielle Lancellotti / TechTudo

Before you buy, it is also important to check how the company was valued on Complain Here. The site records consumer complaints and lets you track store responses to complaints. Search by name and review notes and notes about e-commerce. The experiences of other buyers will certainly help you understand if the site is trustworthy or not.

Another tool for sneaking out on Black Friday is Consumidor.gov.br, a platform created by the Federal Government to help consumers solve problems with physical and online store purchases. Look for the company by name and review reports from other customers, as well as information such as solution rate and customer satisfaction.

6. Observe price, shipping, and return information

Information about the price of a product should be presented clearly, without the consumer having to look for it through the site and without the given value generate doubts. Procon-RJ points out that the online store always needs to indicate the price and term (if there is this option), as well as the number of installments. The consumer should also be informed about interest rates, insurance, shipping and other charges or additions, in addition to the total amount to be paid in the case of financing.

Observe price, shipping, and return information before buying at Black Friday 2019 Photo: Pond5Observe price, shipping, and return information before buying at Black Friday 2019 Photo: Pond5

Observe price, shipping, and return information before buying at Black Friday 2019 Photo: Pond5

Also important to note is that, according to the E-Commerce Act (7,962 / 13), every store must include information on exchange and returns policy. Like distance shopping, often the consumer is disappointed with the quality of the product or realizes that the item received does not meet their needs. In such cases, it is important for the buyer to know which instructions to follow.

Stores generally focus return and exchange policy on a single link, but it can also be found on the product description page. Look for this information and if you do not find it, do not trust the site.

7. Save screen prints of pages

Procon-RJ guides consumers to capture the screens of all communications eventually made with the site and save images of newsletters and other advertisements that offer the product, as well as order confirmation and payment emails. It is a warranty if you need to complain about a missed promotion or other issues with the store. After purchase, also remember to require invoices and proof of delivery.

8. Enjoy the Right of Repentance

According to Article 49 of the Consumer Protection Code, in the case of purchases over the Internet, by telephone, by door-to-door sale or by catalog, the withdrawal period of seven days from the purchase of the product or receipt. If the buyer realizes that he has made a bad deal, is disappointed with the quality of the goods or even finds a better offer, he may evoke the right of regret to return the product and get the money back. It is noteworthy that I need not give any reason to cancel the purchase.

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