The VSCO Girls, or "VSCO Girls", represent a new style that has been a hit with young people on social networks like TikTok, Instagram and YouTube. Also known as the "Tumblr Girls of 2019", they follow a more basic and stripped down style compared to the aesthetics that made the blog social network hit. Vans brand hairpins, metal bottles and sneakers are some of the items that mark the looks of VSCO Girls, named after the photo editing app that inspired the trend.
The popularity of the term has grown in social networks and aroused the curiosity of users. According to Google Trends, an Internet search monitoring tool, search volume for the expression "VSCO Girl" has been on the rise since August. On Instagram, photos tagged with the hashtag #VSCOGirl exceed 1.3 million by the time this issue is published.
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VSCO Girl a new photo-inspired style from the popular VSCO editing app. Photo: Marvin Costa / TechTudo
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A user of the website that specializes in Internet graphics. Urban dictionary sums up that a VSCO Girl "basically the youngest girl basic you can find ". It is worth explaining that it will be called basic (basic, in Portuguese), at least in the United States, was an insult equivalent to being called "without grace" in Brazil. With the wave of VSCO girls, however, the style has gained a new connotation and new accessories as well.
In June, youtuber Caiti DeCort from Atlanta posted a video turning into a VSCO Girl. The production, which has over 1.4 million views, shows Caiti placing several scrunchies (kind of hairpin) in his arms, shutting Crocs and sticking stickers on a metal bottle.
Video where youtuber Caiti DeCort turns into a VSCO Girl viralized on the internet Photo: Playback / YouTube
"The word I would use to best describe (the trend) 'basic' because everyone wears the same clothes and the same items," she said in an interview with the site. BuzzFeed News. "It kind of came out of nowhere (being a VSCO Girl). Now I see a lot of people doing it."
How did VSCO Girls come about?
The aesthetic bears the name of the editing app that inspired it, the VSCO Cam. Available for Android and iPhone (iOS) phones, the app became famous for its filter set. While some effects are able to make photos look vintage and clean, more vibrant ones help to enhance color contrast.
Searches for "VSCO Girls" are on the rise in Google Trends since August Photo: Playback / Google
VSCO has a community of its own, and it was in this space that it girls of the app started sharing their photos, tagged by spontaneous looking poses and popular in-app filters like F2, G3 and M5. It wasn't long before the VSCO Girls came out of their niche to explode on Instagram.
The girls also became successful in the TikTok video and voiceover application, where they compete with the calls e-girls, known as "the new emos", and soft girls, which follow a softer and softer style.
How are the looks from VSCO Girls?
VSCO Girls are defined by the clothes and accessories they wear. The "jersey" duo and shin socks are one of the most frequent combinations in the looks even more so if the draft is Vans, Adidas or Nike. Birkenstocks, like Crocs, are also among the darling shoes of these girls.
In their hair, VSCO Girls wear spring-colored colored elastics and scrunchies, popular hairpins in the 1990s that came back into fashion like "VSCO Girl showerheads". Parts in neon, another element of the 90's aesthetics, have also been incorporated into the style of the new it girls.
Handmade bracelets, shell necklaces, metal bottles and flat-patterned backpacks are among the accessories that complete the look of the fashionistas. A montage that includes the items most used by these girls went viral on Instagram and exemplifies VSCO Girl's "basic kit" well:
As with the other aspects of look, the makeup of these girls also follows the basic line. "I never see girls considered VSCO Girls wearing a lot of makeup," Caiti told BuzzFeed News. "I would say something very light, enhancing the natural traits," he added.
Via BuzzFeed News and Urban dictionary (1, 2 and 3)
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