AdSense is the advertising service offered by Google to add advertisements on user sites and monetize the platform. From the display and clicks of advertising, the profit generated paid by Google in the form of money. The service can be used for free and simply, without the need to pay to be part of the program.
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Brands and companies make online auctions to define the values ??of their advertising. This way, platform customers can customize the ads displayed on their page to the profit value they desire. There are several ad options, ranging from textual templates, graphics, and link units. Here's how AdSense works and how to use the service to leverage your revenue.
AdSense the Google Advertising Platform Photo: Divulgao / Google
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AdSense can be customized to the specifics of each site. You can select the type of ads you want to display on your page the more ads, the more opportunity to generate revenue. Options range from graphics, text ads, and link blocks. Next, the user chooses where to display the ads so that their views and recipes can be enhanced according to the look chosen.
Advertisers, by making their advertisements available, define the amount to be paid for the auction space, which occurs in real time. This way, you can choose to display the ads that have the most value, generating more profit for your page. Each time an ad is viewed or clicked, the interaction is transformed into cash to be received by the user. Payments are made directly by Google when a certain minimum amount is reached.
Understand Google's Advertising Service Photo: Rodrigo Fernandes / TechTudo
The ads offered are revised and tailored to your site, seeking to increase effectiveness by targeting you to different types of audiences, varying according to page content. Since advertisers are constantly vying for ad space, the values ??offered tend to continue to grow, resulting in more profits, more relevant ads, and a greater choice of which spaces to offer on their site.
Users are given full control over the personalization of the advertising content to be offered on their page. With Google AdSense, you can select the location of ads, change their appearance, control which categories you want, and block ads according to your site. Ad units automatically adapt to different device types, optimizing your viewing and experience. You can still access various performance metrics to correct errors and improve profits.
Control your AdSense-derived profits and metrics Photo: Disclosure / Google
Google AdSense lets you choose from different types of ads, such as text, graphics, rich media (dynamic, video and HTML graphics), link block, corresponding content, and responsive ads. Text ads usually include a title, up to two lines of text, and a clickable link to access the advertised website. Already graphic advertisements can be found in various formats and it is up to the users to choose the best one for their site.
Rich media ads are interactive advertisements that include the use of HTML, flashes, and videos, in which visitors can interact with these content, thus generating greater likelihood of profitability. Link units allow you to display various topics matched to your site content. Such links redirect the public to Google ad pages.
Responsive ad units are made to adapt to different existing screen formats, adapting the content to the page layout. If the user has subdomains or more than one site, you can use the corresponding content. The function serves to attract consumers to other pages of yours from the ads offered by AdSense. However, in order to gain access to functionality it is necessary to meet the minimum traffic volume criteria and number of unique pages required by Google.
Google AdSense Search Example Photo: Divulgao / Google
How to become an AdSense user
To get started with Google's advertising system, I need to sign in to a Google account. Users must have a website created from scratch, be it a page, a blog or any other original digital platform to add ads. Lastly, you need to include a phone number and physical address associated with a valid bank account, which will receive the payments regarding the advertising used.
If users want to boost their performance on the platform, Google offers the option of hiring the services of third party professionals, experts in digital content optimization, as well as in measuring the results obtained. The platform offers a free mobile app to track profit and check performance.
Fill in all requested data to complete your AdSense application Photo: Reproduction / Brbara Fernandes
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