Facebook begins testing in the mobile app, starting this Friday (27), the hiding of the number of likes in publications in Australia. As with Instagram since July, the author of the post can still check the amount of likes, but followers will not have more access to the data. It has not been disclosed, however, if the testing program will be expanded to other countries. With the measure, Facebook hopes to avoid derogatory competitions and comparisons among users.
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Earlier this month, changes to the code for the Android social networking app sparked rumors about the removal of the public likes and reactions count. On the tech site TechCrunch, a company spokesman confirmed the start of testing in Australia and added that they also apply video view counts. It is noteworthy that the Facebook test will "take away the likes"; The disappearance of the number of likes does not affect the like or reaction button, so it is still possible to engage with Facebook posts.
Facebook starts testing likes on posts Photo: Nicolly Vimercate / TechTudo
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"We are conducting a limited trial where likes, reactions and video views are made private on Facebook. We will gather feedback to understand if this change improves people's experience," the company representative told TechCrunch.
If hiding the number of reactions can increase the sense of well-being among Facebook members without impairing platform engagement, the program could be expanded to other countries. So far, however, there are no scheduled tests outside Australia. Instagram, another Facebook app, has not displayed likes on the mobile version of the social network since July. The test is being conducted in Brazil, Italy, Ireland, Japan and New Zealand.
The goal of the initiative is to make users focus on the quality of the stories they share rather than just worrying about the repercussions of the posts. Remember that the tanning tool is one of the features used by social networks to "seduce" users and keep them longer on the platform. According to research from Start Digital, the response of pleasure in the brain when receiving likes similar sensation of eating chocolate or making money. That is, you can become addicted to the satisfaction of being recognized online.
Via TechCrunch and FossBytes
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