We are just over two weeks from the official launch of the Apple TV +, on November 1st, but for Ma the ?TV race? has started with her first series debut ?For All Mankind?.
In fact, the company has renewed production for the second season, as well as other series that have not even been widely publicized yet. As much as everything seems to be going well, however, there is a stir behind the cameras in Cupertino, as we'll see below.
Premiere of ?For All Mankind?
With release confirmed for November 1st, ?For All Mankind? had its premiere event held yesterday (10/15) at the Regency Village Theater (Westwood, California).
As expected from an Apple event, the premiere featured all the pomp we can imagine: red carpet, stars (including some Ma executives like Phil Schiller and Eddy cue) and a lot of customization, as you can see in the following images.
If you missed the skein thread, For All Mankind It is a story imagined by screenwriter and producer Ronald D. Moore, in which the global space race has never ended, being told by the lives of astronauts, engineers and their families.
Check out (or review) the official series trailer:
In addition to your debut event, ?For All Mankind? got the go-ahead for season two, according to a report from deadline. More than that, Moore (the executive producer) stated during yesterday's event that he had already planned at least three seasons for the series, but only with the release of season two will we know if it will be renewed again.
Ma has also renewed (or is in the process of renewing) other productions in a strategy, according to deadline, to keep the flow of its original content as Apple TV + will be released with fewer productions than its competitors like Disney +.
In addition to ?For All Mankind?, the presumably renewed titles also include some of the upcoming Apple TV + releases: ?The Morning Show? (which had apparently been quoted for two seasons since the beginning), See, Dickinson and "Home Before Dark?.
?The Morning Show?, less in Australia
Recently, the newscast The Morning Show (not Apple's fiction, but a real one that exists in Australia) released an interview with protagonists Jennifer Aniston, Reese Witherspoon and Steve Carell, which made many of us take notice of a curious fact involving the name of the company. production in the country.
Precisely because it bears the same name as the Australian newscast, Ma had to change the official name of the series to Morning Wars in the country; however, as you can see in the version of the trailer released in Australia, the original name of the series, ?The Morning Show?, appears everywhere. What a thing, huh?
Backstage Apple TV +
With the launch of Ma's new platform approaching, many have been curious to learn how everything has gone on internally (so covertly, it is worth mentioning) in recent years. Thinking about it, the The Hollywood Reporter He dived into the history of the service, noting curiosities and, of course, problems.
Unlike some previously released news, the HR infers that Apple TV + does not focus only on ?familiar? content as long as the explicit content serves a story; Still, the aspirational brand and the company's philosophy will be quite present in the service.
Such influence, however, would have already been the reason for a supposed mismatch between the series production ?Amazing Stories? and the company's board of directors, which would have caused the delay in launching the adaptation of the original Steven Spielberg series.
There are also reports that the backstage of the Apple TV + was "chaotic", with the company striving to get good reviews of its original productions before they were released. From some sources' point of view, Apple would be treating its new platform as a product launch (like the iPhone) and not as a TV service, leading to "some excitement."
One issue raised by many people was the lack of a large catalog of productions (which, as mentioned above, would be circumvented by the renewal of some series), a situation which may be particularly problematic for Ma considering the collection of its main competitors ( Netflix, Disney, and Amazon). In this regard, some analysts suggest that Apple focus on content production on its own (and fewer partnerships), something that would have already started with the creation of its own studio.
More than work, however, the Cupertino giant would be doing everything to cheer the Apple TV + team, including offering every showrunner one iGadget regularly ie free iPhones every year. Still according to the news of HR, Ma reportedly sent representatives to the studios to ?take orders? about the iPhone and iPad style that her team would like. Jealous
Apple TV app for Roku devices
Finally, the Roku announced yesterday that the Apple TV app is already available on its platform on the eve of the launch of Apple TV +, allowing users to access their iTunes movie and TV series libraries, Apple TV Channels, and soon the new service. in streaming of the company.
The new app can be downloaded from the Roku Channel Store on Smart TVs that have the service installed or with a dongle Roku connected. Unfortunately, the option is not yet available in Brazil or Portugal, only in the following countries: Argentina, Canada, Chile, Colombia, Costa Rica, El Salvador, United States, France, Guatemala, Honduras, Ireland, Mexico, Nicaragua, Panama , Peru and the United Kingdom.
via 9to5Mac: 1, 2; The Loop, MacRumors