Facebook has an action for those who enjoy music and is in Rock in Rio 2019. Upon entering the City of Rock, where the festival takes place, viewers are invited to choose a musical rhythm they like best. That done, they put on a bracelet that identifies each style: pop, rock, funk or electronic. Afterwards, they can visit a space of their own Facebook in Rock in Rio and participate in a small private party with setlist personalized according to the musical taste of the group.
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The bracelet, in addition to giving party access, also releases a unique filter on the user's Facebook. Each rhythm corresponds to a different effect. After the action, the group receives a link with a 360 video of the interaction. During the festival, the space also received several special guests, such as musicians and influencers.
Facebook bracelets release private party access at Rock in Rio 2019 Photo: Anna Kellen Bull / TechTudo
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The idea of ??social networking is to take Facebook groups for a Rock in Rio experiment, blending the digital universe and the real world. In the same way that groups in the social network rename users with common tastes, the action intends to bring together people who enjoy the same musical styles. Rock in Rio, which ends on Sunday (06), has hosted concerts by artists such as Drake, Bon Jovi, Red Hot Chili Peppers, Iron Maiden and Pink. For the last day of the festival, The Paralamas do Sucesso, Nickelback, Imagine Dragons and Muse are expected.
DJ and users at Facebook party during Rock in Rio 2019 Photo: Anna Kellen Bull / TechTudo
In addition to the action at the festival, the social network also debuted collaborative Stories during Rock in Rio. Facebook is gathering posts from line-up singers and users who are attending the event. The result can be seen on the official Rock in Rio Facebook page, which acts as a content center, bringing together all the publications.
Facebook also took the opportunity to announce the launch of its first marketing campaign in Brazil. The campaign 'We Are More Together' aims to highlight groups, a function present in the social network that helps bring people with the same interests closer. Even recently, groups have gained a new look in the Facebook app to make the user experience more interesting.
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