Just yesterday, we talked here about how the launch of iPhones 11 and 11 Pro helped Apple gain ground in some major markets around the world. Today the Consumer Intelligence Research Partners (CIRP) arrived with some more data pertinent to the new smartphones from Ma and, not surprisingly, the news is worth celebrating in Cupertino.
CIRP brought estimates for the US market in Apple's fourth fiscal quarter of 2019, ending on the 28th; The period saw sales of new iPhones only in its last two weeks. Still, Ma's latest models have managed to snap up 20% of sales among all iPhones, which again indicates that consumers have opened the latest releases.
Dividing the new models, the iPhone 11 achieved the largest share of sales, with 9%; 11 Pro and 11 Pro Max got 6% and 4%respectively. The best selling model of the quarter, with clearances, iPhone XR: It accounted for 36% of all Ma smartphones sold in the US in the period.
Direct comparisons with the performance of the 2018 iPhones are difficult to make because Apple adopted a different launching strategy last year, the iPhone XR was released a few weeks after the XS / XS Max iPhones, and failed to capture fourth quarter sales. Supervisor.
Still, some metrics can be analyzed. CIRP notes, for example, that the average selling price of the iPhone has fallen: the firm estimates that the value is currently at $ 783, against $ 839 last December. The drop in value may be due to the lower price of the iPhone 11 (compared to its predecessor, the XR) and the fact that consumers are looking for cheaper Apple smartphone options.
It will be interesting to see how these numbers will look in the next survey of the firm, encompassing an entire period of availability of the new models. Betting?