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New iPhones Expand Apple's Slice in Major Markets, But Not in the US or China

We already know that the launch of iPhones 11 and 11 Pro It was a breath of fresh air for Apple: the handsets were well received by critics and the public, and initial sales reflected that positive sentiment putting Apple on a wave of optimism following the crisis of previous models. For now the Kantar brought numbers to illustrate this conception.

The research firm analyzed data for the third quarter of 2019, which represents only one week of sales of new iPhones, yet it is important to analyze trends presented by the numbers. According to Kantar, Apple gained ground in several key markets in the period: its market share grew 10.3% in the Japan (to 39.9%) and 4.1% in the Australia (to 39.6%).

Ma also saw smaller leaps in Europe's five main markets: Germany, Spain, France, Italy and United Kingdom. Considering the average of the five countries, Apple saw a 2% growth, reaching 18.9% of market share.

Despite this, Apple has lost ground in the world's most important markets: United States and China. In her homeland, Ma fell by 2%, while in Pas da Muralha the share had a fall of 1.3%. There, on the other side of the world, it is easy to explain the decline: Chinese consumers are increasingly taking a position of preference for local manufacturers, especially after the country's trade war with the US began. Apple certainly has to be creative if it wants to keep its share in the world's most populous country.

Nevertheless, Kantar rated the launch of the new iPhones as extremely successful:

The third quarter of 2019 saw Apple launch the iPhone 11 family, and with just one week of availability, the new models accounted for 7.4% of total iPhones sales in the period. In the same period last year, the launch of iPhones XR / XS accounted for 6.6% of total sales of smartphones.

The new models are all selling well, with the more moderately priced iPhone 11 leading in absolute terms but the Pro models are not far behind. Combined sales of new products are up compared to the launch of the iPhone XS last year.

So let's see how this situation will look in the coming months.


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Official image: https://www.apple/shop/buy-iphone/iphone-11

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iPhone 11

in Apple

Price: Starting at R $ 4,499.10Installment Price: in at 12x of R $ 416,58Colors: white, black, green, yellow, purple and (PRODUCT) REDCapabilities: 64 GB, 128GB or 256 GBRelease: September 2019


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Official image: https://www.apple/shop/buy-iphone/iphone-11-pro

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iPhone 11 Pro and 11 Pro Max

in Apple

Price: Starting at R $ 6,299.10Installment Price: in at 12x from R $ 583,25Colors: space gray, silver, midnight green and goldCapabilities: 64 GB, 256 GB or 512 GBRelease: September 2019

via 9to5Mac