It was a matter of time until the Apple pay become one of the largest mobile payment methods in the United States, after all, Ma's user base in the country and the implementation of Apple card This year are the company's strengths for this. However, it seems that this time has come for the company, according to new research published by eMarketer.
According to the study results, Apple Pay had already become the largest mobile payment system last year when 27.7 million of Americans used the platform in their purchases. Since then, the service has grown even faster than expected (probably thanks to the Apple Card, launched last August), could reach 30.3 million users by the end of this year.
If estimates materialize, Ma will account for 47.3% of total users using US mobile payment methods more than the platform's customer base. Starbucks, which should count on 25.2 million users by the end of 2019 (39.4% of the total). For Yory Wurmser, an eMarketer analyst, the Ma service took advantage of the NFC PoS spread to expand.
Apple Pay has benefited from the spread of new systems at point of sale that work with NFC signals. The same trend should also help Google Pay and Samsung Pay, but they will continue to divide the Android market.
In a separate analysis, the Digital trends Apple Pay is expected to be available in 70% of US retail by the end of this year. By comparison, Starbucks' payment system has been responsible for a 40% stake in recent years, but there is a justification for this: it can only be used at chain stores, unlike Apple Pay, which is available to multiple retailers.
Other estimates include the possibility that purchases with mobile payments will reach $ 100 billion this year in the US; On average, this equates to $ 1,500 per user spent annually, 24% more than the 2018 rate.