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Apple Releases Trailer for “The Banker”; Apple TV + streaming quality is praised

We already know that when it comes to movies, Apple will adopt a more traditional strategy than competitors like Netflix at the premiere of productions. We also know that ?The Banker? be one of Ficus' first feature films to debut under the Ma banner. Now the movie has earned its first trailer.

Written and directed by George nolfi, the drama tells the real story of two American businessmen (Samuel L. Jackson and Anthony Mackie) who overcame Texas racial limitations in the 1950s and built a financial empire all with the help of a white boy (Nicholas Hoult) who acted as head of operations.

Check out the trailer below:

?The Banker? will make a limited (ie, fewer) premiere in US theaters on the 21st, just in time to compete for the top 2020 awards, such as the Oscars and the Golden Globe Awards. It will be available on Apple TV + from January 31 next year.

Promising, isn't it?

Slow marketing

Trailers may be coming fast, but that doesn't mean Apple's investments in marketing of your series and movies is in full swing: a report from New York Times on the subject, even, suggests the opposite.

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Citing data from iSpot.TV, the story states that Apple spent $ 19.9 million in TV commercials for their original productions during the month of October; In the same period, $ 28.6 million was invested in television advertising for iPhones. The same thing happened on the internet: there were 139 unique ads for Apple TV + in October, with an investment of $ 1.7 corn; The iPhone yielded 245 unique ads, with an investment of $ 2.3 million.

It is worth noting that both products (Apple TV + and iPhone) had important moments in October: while the service was just about to be launched, the smartphone line had just gained its newest members. That is, both were on an equal footing in terms of "importance" to Apple, and while the iPhone (still) is the largest revenue provider for the company, Apple TV + is part of the larger service transition strategy. currently underway in Cupertino.

In September, on the other hand, spending on Apple TV + was higher, at least online was $ 3.8 million for the streaming, and $ 2.4 million with the iPhone.

According to NYT, Apple's outreach strategy with its original productions has been far more ?shy? than that adopted by Disney +But this may have a reason: While the Mickey Mouse platform already debuts with a huge amount of content available, Apple TV + comes into play with few movies and series in its catalog. That is, everything can change over the next year we will have to see.

Quality test

Finally, the time to know how Apple TV + behaves when it comes to the quality of the streaming. And the site creator FlatpanelsHD, Rasmus Larsen, has great news: apparently, Ma's platform has the best service in this regard in the category.

According to the tester, Apple TV + 4K broadcasts are superior to content purchased from the iTunes Store. O bitrate Ma's platform movies and series between 1.5x and 2x higher than a standard Blu-ray Disc and bitrate from an Ultra HD Blu-ray disc.

In specific tests, Larsen identified that See was the best performing series with a bitrate average of 29Mb / s and 41Mb / s peak. The documentary ?The Elephant Queen? it got 26Mb / s on average, as well as much of the remaining series and movies. For comparison purposes, the bitrate Netflix maximum in 16Mb / s 4K transmissions.

So? good news, isn't it?

via iClarified, 9to5Mac, iPhone in Canada