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Podcast grows 21% in Brazil and Spotify invests in content creators | Players

Spotify is a streaming audio service for listening to music, creating playlists, and increasingly listening to podcasts. According to data revealed by the company this Friday (1), the consumption of the content model in Brazil has grown 21% per month since January 2018.

To expand the production resources of breeders and debate the trend, the company will hold this Friday (1) and Saturday (2), the Spotify for Podcasters Summit, event in So Paulo that holds more than 700 podcasters and 10 product exhibitors. of audio.

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Spotify event shares podcast production data for the platform Photo: Luciana Maline / TechTudoSpotify event shares podcast production data for the platform Photo: Luciana Maline / TechTudo

Spotify event shares podcast production data for the platform Photo: Luciana Maline / TechTudo

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As the format grows, Spotify's Latam creative solutions head, Renata Lodi, attributes identification between groups. "The secret is the ability of the podcast to create a community around it," he revealed during a roundtable discussion.

Roundtable Discusses Podcast Production on Spotify Photo: Luciana Maline / TechTudoRoundtable Discusses Podcast Production on Spotify Photo: Luciana Maline / TechTudo

Roundtable Discusses Podcast Production on Spotify Photo: Luciana Maline / TechTudo

Statistics for the rest of the world still reaffirm the habit under construction. Brazil takes second place in the podcast consumption ranking, according to a survey by Podcast Stats Soundbites, second only to the United States.

Among the most heard genres in the country are society & culture, comedy, education, news. The preference list also includes topics on business, music, religion, leisure and sports. Already the original titles of the service with the most audiences are the "Breakfast of the Morning" and "Do not listen to Podcasts".

Spotify has increased podcast audience in Brazil Photo: Luciana Maline / TechTudoSpotify has increased podcast audience in Brazil Photo: Luciana Maline / TechTudo

Spotify has increased podcast audience in Brazil Photo: Luciana Maline / TechTudo

* The journalist is in So Paulo at the invitation of Spotify Brasil

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