After months of speculation, Apple finally launched today the so commented 16-inch MacBook Pro with several novelties the main one, the triumphant return of the keyboard with scissor mechanism, here called Magic keyboard (yes, this will be confusing with the external keyboard sold by Ma itself).
And, as you already know, Apple releases mean interviews with Apple executives. It was no different this time: Phil Schiller, senior vice president of global marketing at Ma, spoke with CNET about the new MacBook Pro, its keyboard and some other aspects.
The executive justified the abandonment of the criticized butterfly engine, present in all MacBooks of recent years, in the newest creation of the company and note Schiller's calculated millimeter retribution to not admit the problem that the butterfly keyboards caused.
As you know, a few years ago we created a new keyboard technology with the butterfly engine and debuted it on the MacBook. She did a few things very well, such as creating a more stable platform for each key. The keyboard was much firmer and flatter in his fingers some people liked, others not so much. It was a mixed reaction. We had some quality issues that we need to deal with. Over the years, we have refined this design; Now we are in the third generation and many more people are much more satisfied with our advances.
But a few years ago, we decided that as we advanced the butterfly keyboard, also specifically for our professional consumers we talked to advanced users about what they wanted most on a keyboard, and we did a lot of research. It was an impressive project, the way the engineering team went deeper into the physiology and psychology of typing what people love.
It was then that came the idea of ??adapting the Magic Keyboard on MacBook Pro:
As we were investigating what professional users wanted most, they often said, "I want something like Magic Keyboard, I love that keyboard." So the team worked on the idea of ??taking that basic technology and adapting it to the notebook, which requires a different implementation of a desktop keyboard.
Now the question that does not want to be silent: Apple put this new keyboard on other models of MacBook? Unfortunately, Schiller did not share this information, claiming only that Apple "keeps" both types, for now, which in itself does not mean much. But given that * all * butterfly keyboards are part of the company's recall, I would risk it disappearing from Apple products soon.
We're doing both: advancing the butterfly keyboard and creating this new Magic Keyboard for our Pro notebooks.
The executive also shared some of the practical changes on the new keyboard.
We had to improve the design of the rubber dome under the key to create the right feel and pressure. We had to increase the typing depth on the notebook to about one millimeter because many professional users like it a little bit deeper, and at the same time put it in a light and slim design.
About the negative reaction suffered by butterfly keyboards over the last few years, Schiller disconcerted:
We always have something to learn to make a product better, no matter what feedback, so what can we do to make it better? Can we do it better by following the lines than we already have, or do we need to go in another direction? And to whom? The team took their time to investigate, research, explore and reinvent. They have learned a lot in this area in recent years.
Schiller also talked about the prospect of eventually putting a touchscreen on the Mac, which he considers unnecessary: ??"This engineering effort is best spent on making the Mac have the best keyboard and trackpad experience possible." also rejected the idea that Mac and iPad will merge soon.
Finally, Schiller did not miss the opportunity to poke us Chromebooks. After citing the success of MacBooks in schools and universities, the executive was asked about his perspective on computers running Chrome OS, also very popular with students and teachers. His answer was at least pointed:
Children who really enjoy learning and want to learn will be more successful. It is not difficult to understand why children are not involved in a class if technology is not applied in a way that inspires them. You need these advanced tools to help children achieve their best results.
And Chromebooks don't do that. Chromebooks are popular in the classroom because, frankly, they are inexpensive tools for kids to take tests. If all you want to do is apply tests to children, well, maybe a cheap notebook will do that. But they will not succeed.
Heavy, huh? The interview did not get well and Schiller had to ?retract?:
Schiller's full interview can be read here.
Interview for YouTuber
Still on the same subject, it is worth checking the video interview given by Schiller to Jonathan Morrison:
Among the most interesting parts of the video, it's worth skipping to the 3'50 ?and check out Schiller talking about the Apple product you use most (just a 15-inch MacBook Pro, which will soon be replaced by the new model), or for the 8'45 ?and hear the executive talk about the performance of the new computer, noting that Apple worked hard to reduce the occurrence of thermal-throttling and reach maximum power whenever I need it.
It is also worth mentioning Morrison's question about a possible return of the SD port, whose death is still mourned by professional users (especially photographers and cameramen) around the world. Unsurprisingly, Schiller stated that there are no plans related to this or around any other physical connection than Thunderbolt.
Probably not again, nothing about the future is set in stone and things can always change. But we spend a lot of time with the MacBook Pro researching our customers' usage, what connections they need, where their needs are growing and how they are changing. We asked a lot of internal questions about this and asked ourselves about many connectors, such as USB-A, SD or HDMI players.
In the end, we realize that consumers are increasingly taking advantage of USB-C and Thunderbolt. They love the performance capability they have, the power and carrying capacity it offers. So we believe putting four Thunderbolt ports on our most expensive notebooks opens up more possibilities for the things you will do in the years to come. By contrast, for some people who still use traditional media, such as SD cards, this means loading adapters, I carry one just for that. Ultimately, this scheme gives consumers the most performance and the most flexibility.