HBO Max is the new movie and series streaming service from the WarnerMedia group, owner of the HBO pay-TV channel. Announced on Tuesday (29), the service catalog gathers all the programming of the TV channel, added to other attractions of the WarnerMedia group. This means the platform will offer seasons of shows like Game of Thrones, Euphoria, Friends and The Big Bang Theory, as well as original productions and titles from other channels such as TNT and Cartoon Network. The release is scheduled for May 2020 in the United States, with monthly subscription for $ 14.99 (about $ 60, in direct conversion).
The arrival of the new service may leave some users confused, as there is another streaming service owned by the channel currently available: HBO Go. Check out the details of HBO Max and how it will work.
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HBO Max to be released in May 2020 in the United States Photo: Divulgao / WarnerMedia
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HBO Max is the new streaming service from the WarnerMedia group, which will be launched under the name of the HBO pay-TV channel. The platform will have 10,000 hours of content, providing a catalog of films and series from HBO and other channels belonging to the group, including TNT, Cartoon Network, TBS, CNN, as well as original productions.
WarnerMedia is a media conglomerate that is part of AT&T, the US fixed and mobile telephone company. By 2025, the group expects to receive 75 to 90 million HBO Max subscribers in the United States, Latin America and Europe.
HBO Max will be available on the web, smartphones and smart TVs Photo: Reproduction / The Verge
What are the differences between HBO Max and HBO Go?
The main difference between services is that while HBO Go shows only HBO programming features, the new service also offers movies, series and shows from other Warner group channels. It is not yet known whether HBO Go users will be automatically migrated to the new platform, as the prices are different and this would create an internal value-matching bureaucracy. It is also unclear whether the company will keep both services active at the same time. Until then, HBO Go will continue to function normally.
In the United States, there is also HBO Now, a platform on demand where you don't need to subscribe to the TV channel to access its contents. By then, the nearly eight million HBO Now subscribers charged directly by HBO will have access to HBO Max at no additional cost. HBO Now does not work in Brazil.
What is the launch price and forecast?
The HBO Max was initially launched in the United States in May 2020. Subscription costs $ 14.99 (about $ 60 in direct conversion), more expensive than Netflix and Disney + per l. Subscribers to HBO, AT&T TV and AT&T broadband packages will have free access. The company plans to release a cheaper version after a year of release, with advertisements showing, but there is not much detail about that version.
Although the company announces that HBO Max will arrive in Latin America in 2021, there is no forecast for launch in Brazil. This is because WarnerMedia has purchased the HBO channel-holding company throughout Latin America, except in Brazil, where the station has its own office.
HBO Max have recommendations made by famous Photo: Divulgao / WarnerMedia
What are the features of the platform?
The company says that after the release, release new features and functionality not found on other streaming platforms. One of the unique functions is the human-made content recommendation, which will be combined with the algorithms already used in the other services. In this option, famous people and influencers will make video recommendations to persuade users to watch a particular production.
HBO Max allow you to create profiles of different users Photo: Reproduction / The Verge
Another feature is the ability to create shared profiles. The platform will allow family members to watch the same content without interfering with their personal profile preferences.
In addition, other features already present in other streamings will also be present, such as the ability to download movies and series to watch offline, create child profiles to avoid improper content with the password lock, profile customization on the homepage and hubs of each channel.
HBO Max Catalog Photo: Reproduction / The Verge
The HBO Max catalog will feature all of HBO's programming, with series such as Game of Thrones, Euphoria and WestWorld, as well as content from TNT, TBS, Turner Classic Movies (TCM) and CW, Cartoon Network, Rooster Teeth, Adult Swim and Crunchyroll, as well as all Warner Bros. programming, including New Line, Looney Tunes, CNN and DC this includes recent DC Comics movies such as Joker, Justice League, Aquaman and Wonder Woman.
A number of hit productions will also be available, such as The Big Bang Theory, Pretty Little Liars, and Doctor Who. The Friends series, which belongs to Warner and has been (and still is) available on Netflix for years, will be exclusive to HBO Max in the United States.
The platform is also investing in its own productions, called Max Originals. Among the news are:
- House of the Dragon, Game of Thrones spin-off;
- Green Lantern, series inspired by comic book characters;
- Crime Farm, with executive direction by Nicole Kidman;
- Ellens Home Design Challenge, design reality with US host Ellen DeGeneres;
- Let Them All Talk, with Meryl Streep.
HBO Max will also invest in new original episodes of well-known attractions such as Gossip Girl, Adventure Time, Rick and Morty and South Park.
HBO Max hits the market to compete with the many streaming services already in place and those that will still be released. The dispute will be with Netflix, Amazon Prime Video, Hulu (not available in Brazil), as well as the highly anticipated Disney + and Apple TV +.
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