More than half of Brazilians are already preparing for Black Friday 2019 and have started doing previous price research. which reveal data from the site Complain Here exclusively disclosed to TechTudo. According to the survey, 64.6% of consumers are calculating the amounts currently charged in stores to compare offers and buy later. The numbers also show that the event has already become tradition in Brazil: 83.7% of the population has participated in previous Black Friday editions, which this year takes place on November 29th.
READ: Black Friday 2019: See Date, Stores and More for Discount Event
The expectation that Brazilians will join Friday mass promotions. According to the Reclame Aqui survey, which heard 3,519 people from 16-30 October, 70.7% of respondents intend to buy on Black Friday 2019. Purchase intent remained equally strong compared to 2018, when 72.4 % of people said they were interested in attending the event.
Black Friday 2019 takes place in Brazil on November 29 Photo: Divulgao / Black Friday
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Still according to the survey, 22.2% of consumers intend to spend from $ 1,000 to $ 2,000 on Black Friday. Then come those who plan to make more modest purchases (15.3%), from $ 400 to $ 600. Those who intend to shell out more than $ 3,000 in products correspond to 10.6% of the population.
Clothing, footwear (excluding tennis shoes) and accessories lead the ranking of purchase intentions and are the target of 12.75% of buyers on Black Friday. Second and third place come smartphones (9.7%) and appliances (9.1%). The list is followed by televisions (7.9%) and electronics such as speakers, earphones and cameras (6.8%), numbers that show Brazilians' preference for electronics.
Created by the United States trade, Black Friday always happens after the American Thanksgiving holiday. The traditional day of offerings was imported by Brazil in 2011 and since then has been taking place annually with relative regularity.
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