Instagram announced on Thursday (13) the retrospective of the most popular trends on the platform during 2018 among Brazilian users. With many features implemented in the feed and Stories throughout the year, Zuckerberg’s company was used in multiple ways: from the launch of viral challenges like the game of putting your finger in the eye to the spread of hashtags that indicated the events on the rise in the country, such as the World Cup and Carnival 2018.
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The Instagram survey includes the city of São Paulo in four places in the top 5 most used geolocations in 2018. The most used hashtag by Brazilians in posts in the feed was #tbt, a tag that indicates the publication of old photos. It was followed in the ranking by the tags #love and #amor, with 13 million and 9 million uses in posts on the social network.
Diversity of the Instagram community was evident in retrospect – Photo: Carolina Ochsendorf / dnetc
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Brazil’s love theme on Instagram follows an international trend: worldwide, the most used GIF in Stories was the Heart of Instagram. This is repeated with the popularity of the heart filter and the publication of the emoji ❤ by users more than 14 billion times on the social network. According to Instagram, the platform is a space made for users to express themselves creatively and get closer to the people and things they love. «We are happy to see that sharing love and kindness is still one of the top priorities of the Instagram community,» said the social network in an official statement.
In contrast to the most popular love hashtags used by Brazilians, the ones that grew the most referred to fashion (#lookdodia and #modafeminina) or to the celebrations of the year: World Cup and Carnival. Worldwide, the Fortnite game has made explosive progress, being the fastest growing hashtag globally.
#love was one of the most used hashtags by Brazilians on Instagram – Photo: Carolina Ochsendorf / dnetc
Challenges have become a fever on Instagram
In 2018, Instagram users starred in a series of viral challenges. The social network was filled with quirks and quirks that were somewhat curious. One was to pretend to be dead, asking followers to comment on RIP (Rest In Peace, which means “Rest in Peace”, in free translation) in the last profile photo, lamenting the alleged death of the user. The goal of the prank was to gain followers and likes, but the action was interpreted by Instagram as disrespecting the Community Guidelines.
Users of the network also tried to reproduce the gesture that British player Dele Alli made when celebrating a goal during the World Cup in the challenge of the finger in the eye. Celebrities engaged in the joke, which spread to other social networks. Another fashion in 2018 was #FallingStarsChallenge, which consisted of posing for photos lying down, with your face on the floor, and disclosing valuable items that came out of bags or pockets during the false fall. The idea was to display belongings in a good-natured way.
São Paulo entered the top 5 most marked locations in the world – Photo: Gabrielle Lancellotti / dnetc
Instagram Retrospective 2018:
Top 5 most marked locations in Brazil
- Sao Paulo, Brazil
- Rio de Janeiro, Rio de Janeiro
- Salvador, Bahia, Brazil
- Belo Horizonte, Brazil
- Fortaleza, Brazil
Top 5 most used Hashtags in Brazil
Top 5 fastest growing hashtags in Brazil
- #Feminine fashion
- # carnival2018
- #world Cup
- #look of the day
Top 5 most used geolocations in the world
- Moscow, Russia
- New York, United States
- London, United Kingdom
- São Paulo Brazil
- Los Angeles, United States
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